Articles

The Behavioral Science Blog of Jason Hreha

Latest Articles

We Need a New Applied Behavioral Discipline: Why Behavioral Science Isn’t Powerful Enough On Its Own

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How a San Francisco coffee shop tricks people into liking bad coffee

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Don’t be an inch wide and a mile deep

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A behavior-design lesson from one of the world’s top YouTubers…

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There Are No Shortcuts in Product Development — or in Life

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The best reward I’ve seen in awhile

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Hell on Earth — brought to you via Social Proof

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How To Encourage A Behavior (In Three Steps)

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The Path to Success: Focus on the Basics

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Why you should stop buying ebooks

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How Social Media is Polarizing Us

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When Google Maps turns you into a mindless zombie

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The Cognitive Bias That Destroys Your Ability to Correctly Predict the Future

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The two tests that accurately measure your personality

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The Vast, Bloody Gap Between Theory And Practice

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Use This Simple Model To Figure Out How You Can Boost Your Daily Levels of Energy

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Clueless, evil technology masterminds

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Doggie treats don’t work well on humans

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Models to Know: Fogg Behavior Model

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Where have all the good books gone? (and my new newsletter)

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Why you should be boring before you’re creative (when designing a product)

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A short lesson from “The Godfather of Persuasion”

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Who’s more accurate: Weather forecasters or doctors?

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This is why talking to strangers is scary (and why it shouldn’t be)

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One of the legends of political warfare agrees with me…

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Why a 4th century monk could have been the best marketer of all time

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How self-esteem took over the world

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The Triumph of The Most Poisonous Emotion

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Why you have to tell more stories

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Why most of the research you see is biased

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How a 70 billion dollar company botched its pricing strategy

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Be original. Copy other people.

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