I help companies build products people can’t live without.

Sign up below to learn how.

Google reCaptcha: Invalid site key.

Trusted by people at

“Jason is the behavioral change expert in Silicon Valley. He’s an amazing problem solver and entrepreneur, but before anything else he’s a scientist. He’s spent years working alongside the leading researchers and clinicians focusing on the components of behavior change and habit formation – and he’s the undisputed expert in taking these principles and applying them to building winning products and companies.”



problem validation

Problem Validation: The Key To A Successful Product

Problem Validation might be the most important thing a product team can…

Read article →
Dan Ariely

Dan Ariely Investigation by The Source – The Lies Researcher – Transcript

This document provides a translated transcript of an episode from “The Source,”…

Read article →
parrot theory

Parrot Theory

A recurrent criticism of AI, especially of language learning models (LLMs) like…

Read article →
introspective intelligence

Introspective Intelligence: Key To Behavior Change

Introspective Intelligence is the capacity to self reflect, accurately deciphering one’s strengths,…

Read article →
albert ellis

Commitment Contracts: Their Modern Origin

Commitment Contracts have become popular in the behavior change world. One of…

Read article →
goal menu

Goal Menu

A Goal Menu is a rank-ordered list of all the different activities…

Read article →
transformative practice

Transformative Practices: The New Habits

Habits Habits are routine behaviors that are performed automatically, requiring little or…

Read article →
anti knowledge


Anti-Knowledge is information that makes you dumber. It’s knowledge that gives you…

Read article →
habit menu

Habit Menu

Table of Contents If you’re familiar with my work, you probably know…

Read article →
hooked model

The Hooked Model

What is the Hooked Model? The Hooked Model was developed by Nir…

Read article →
habit agnostic

Habit Agnostic

Habits Are Means, Not Ends. Why do you want to form a…

Read article →
routinery product critique

Routinery Product Critique

Routinery is simple and fairly elegant. It is, in short, a trigger…

Read article →
fabulous app product critique

Fabulous App Product Critique: Onboarding

Fabulous is a behavior change app that does almost everything wrong. It…

Read article →
noom product critique

Noom Product Critique: Onboarding

Noom claims to be based on psychological research, but breaks almost every…

Read article →
habit coach

Habit Coaching: A Necessity For High Performers

What is a Habit Coach? A Habit Coach is an expert in…

Read article →
irrational labs

Irrational Labs: 3Bs of Behavioral Design

Dan Ariely’s applied behavioral economics firm, Irrational Labs, has become a well…

Read article →
behavioral strategist

Behavioral Strategist: The Behavioral Science Role Of The Future

Behavioral Strategy is the process of ensuring that a rigorous understanding of…

Read article →
behavioral science advisor

Behavioral Science Advisor

Behavioral science has become a fad in the business world. While behavioral…

Read article →
cognitive mirroring

Cognitive Mirroring

Cognitive Mirroring is the process of representing and repeating back to someone…

Read article →
pyrrhic intervention

Pyrrhic Interventions: The Problem With Most Behavior Change Programs

Pyrrhic Intervention: an intervention that causes a positive change in one metric,…

Read article →

Selected Projects

start with who

Start With Who

View Project →
Psychometric candidate assessment tech

Psychometric – Candidate Assessment Tech

View Project →
Behavior Change at World Economic Forum

Behavior Change at World Economic Forum

View Project →
Hacking Human Nature For Good workbooks by Jason Hreha, Kristen Berman, and Dan Ariely

Hacking Human Nature For Good

View Project →