I help companies build products people can’t live without.

This document provides a translated transcript of an episode from “The Source,”

A recurrent criticism of AI, especially of language learning models (LLMs) like

Introspective Intelligence is the capacity to self reflect, accurately deciphering one’s strengths,

Commitment Contracts have become popular in the behavior change world. One of

A Goal Menu is a rank-ordered list of all the different activities

Habits Habits are routine behaviors that are performed automatically, requiring little or

Anti-Knowledge is information that makes you dumber. It’s knowledge that gives you

Table of Contents If you’re familiar with my work, you probably know

What is the Hooked Model? The Hooked Model was developed by Nir

Habits Are Means, Not Ends. Why do you want to form a

Routinery is simple and fairly elegant. It is, in short, a trigger

Fabulous is a behavior change app that does almost everything wrong. It

Noom claims to be based on psychological research, but breaks almost every

What is a Habit Coach? A Habit Coach is an expert in

Dan Ariely’s applied behavioral economics firm, Irrational Labs, has become a well

Behavioral Strategy is the process of ensuring that a rigorous understanding of

Behavioral science has become a fad in the business world. While behavioral

Cognitive Mirroring is the process of representing and repeating back to someone

Pyrrhic Intervention: an intervention that causes a positive change in one metric,

Here is the most reliable way you can create a new habit.