By Jason Hreha

Advisory with Jason Hreha

Understand behavior. Make better decisions.

I advise leaders on behavioral prediction and behavior change—helping them understand what customers and employees are likely to do, and what that means for their business.

That understanding can guide which behaviors to focus on, which products to build, and which decisions to make.

Discuss an advisory project

Where I can help

Business questions are often behavior questions.

Product growth

What do customers need to do for your product to grow?

Identify the customer behaviors that support growth, and choose which ones your product should focus on.

Employee adoption

Why aren’t people using the new process?

Understand what employees are being asked to do and why they may not be adopting a change.

Investment decisions

What does this investment assume about people?

Examine the assumptions about customer behavior behind an investment and how they affect the decision.

How I approach the work

Start with the goal. Then look at the behavior.

I start with what you want to achieve and the actions people would need to take to get there. From there, we can examine the people involved, the situation they’re in, and which behaviors deserve your attention.

My advice draws on behavioral research and experience building and leading organizations. The work connects those two perspectives to the decision in front of you.

Research and operating experience

Nearly 18 years in applied behavioral science.

More about my background

I was Global Head of Behavioral Science at Walmart, where I co-founded the first Fortune 100 behavioral science unit.

I’m also co-founder and CEO of Persona. We build software and assessments to evaluate job fit and use them to recruit and staff teams for our clients.

Earlier in my career, I helped set up 500 Startups’ accelerator and mentored founders there for several years. I also served as a mentor for the Thiel Fellowship.

Work with me

Tell me what you’re working on.

I work with a small number of organizations. If you have a project or advisory role in mind, tell me about the goal, the people involved, and the decision you’re facing.

Discuss an advisory project