Jason Hreha, The Behavioral Scientist

Jason Hreha
The Behavioral Scientist

I graduated from Stanford University with a degree in Human Biology with a specialty in neuroscience.

Since then, I’ve spent over a decade applying behavioral science research and methodologies to hard problems in the technology world.

In addition, I’m the creator of Behavioral Strategy, an interdisciplinary approach to ensuring that behavioral research is incorporated into new products and initiatives from the strategic planning phase. The goal of Behavioral Strategy is achieving Behavior Market Fit.

Some highlights:

You may have learned about me from James Clear’s book, Atomic Habits. James quotes me in the book:

James Clear Atomic Habits

My interests are: 1) helping individuals make long-term behavior changes and 2) changing behavior at scale. To do this, I’ve spent a lot of time immersing myself in different fields and research topics. Some of my research interests:

  • Therapeutic modalities (CBT, hypnosis, psychoanalysis, Morita, etc.)

  • Sleep disorders and their impact on health and behavior

  • Statistics & research design (especially as related to the reproducibility crisis in the behavioral sciences and biomedical research)

  • Neuroscience (behavioral neuroscience, neuroendocrinology)

  • Groupthink and peer pressure

  • Behavioral economics (especially its lack of impact in real world settings)

  • Personality psychology

  • Habit formation (and the negative impacts of habits)


Inc.com Column

by Jason Hreha

I wrote a monthly column for Inc.com on behavioral science, innovation, and business.

Hacking Human Nature for Good

by Jason Hreha, Dan Ariely, and Kristen Berman

A practical guide to using Behavioral Economics for marketing and product design. Written with 3x New York Times Bestselling author, Dan Ariely of Duke University.

BigThink Column

by Jason Hreha

I wrote a weekly column for BigThink on behavioral science topics.