Jason Hreha

Jason Hreha is an applied behavioral scientist, one of the world’s best.

That’s another way of saying he applies evidenced-back findings to address the most challenging problems people and companies face.

Intuit and Google’s marketers and product people have used his workbooks to make their digital products more engaging. 500 Startups and the Thiel Fellowship have used him to mentor executives who want to lead more effectively. And countless others draw practical insights from his daily newsletter, speaking and work that has been featured in Bigthink, Business Insider, Knowledge@Wharton and NPR.

Jason studied neuroscience at Stanford University, where he served as lead researcher in the world-renowned Persuasive Technology Lab. He has applied that expertise to growing startups he founded, Dopamine and Kite.io – before joining Walmart to co-found the cutting-edge behavioral science unit, where his insights can be tested and applied on a far greater scale.

If you have a challenge and want someone who will provide actionable, evidence-based behavioral science solutions, you have come to the right place.




Selected Projects



Inc.com Column

by Jason Hreha

I write a monthly column for Inc.com on behavioral science, innovation, and business.

Hacking Human Nature for Good

by Jason Hreha, Dan Ariely, and Kristen Berman

A practical guide to using Behavioral Economics for marketing and product design. Written with 3x New York Times Bestselling author, Dan Ariely of Duke University.