As dangerous as a toddler with a katana

If you hire someone who actually knows the literature inside and out, and has gone through it with a critical mind, they’ll be a huge help. However, based on my experience, only 2-5% of the behavioral scientists out there fall into this camp. Most are walking around with laughably bad beliefs and completely inaccurate models of how people operate and why they do what they do.

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Why you can't change who you are—only how you behave.

Think of personality traits as behavioral thresholds. Someone who's very neurotic is going to have a lower threshold for worrying. They're going to see more things in the environment as threatening. Someone who's very extraverted is going to have a much lower threshold for talking to new people. They're going to see more opportunities for social engagement as they go through their day.

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The most valuable behavioral science research you're not using

Growing up, I was jealous of my buddy Kevin. 

He was fearless. You could throw him out of the car in any part of town, and he'd walk up to the first person he saw and start a conversation. Within minutes, he'd have a new friend, and within an hour or so he'd be able to problem-solve his way out of the situation.

I, on the other hand, was a sheepish, fearful guy.

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