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The Behavioral Science Blog of Jason Hreha

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How a 70 billion dollar company botched its pricing strategy

How a 70 billion dollar company botched its pricing strategy

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Be original. Copy other people.

Be original. Copy other people.

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Why you need to escape the office to get your mojo back

Why you need to escape the office to get your mojo back

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The Most Important Question You Can Ask: Then What?

The Most Important Question You Can Ask: Then What?

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Why big cities can be psychologically freeing

Why big cities can be psychologically freeing

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Transcendent Social Media: Watching the World Cup Like Never Before

Transcendent Social Media: Watching the World Cup Like Never Before

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Don’t Express Yourself – Communicate Instead

Don’t Express Yourself – Communicate Instead

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Behavioral Strategy: An Overview

Behavioral Strategy: An Overview

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That time Amazon tried to burn my hand off...

That time Amazon tried to burn my hand off…

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Why flight delays are so stressful (#$@&%*!)

Why flight delays are so stressful (#$@&%*!)

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Sensy is here to save the day!

Sensy is here to save the day!

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​Here's Why the Loop is Stupid

​Here’s Why the Loop is Stupid

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You Have More Willpower Than You Think

You Have More Willpower Than You Think

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To become forgettable

To become forgettable, shoot for status

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Your house is holding you back -- seriously

Your house is holding you back — seriously

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How to Run a Cheap

How to Run a Cheap, Fast, & Incredibly Useful User Test

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How to win at poker if you can't play poker (using behavioral science)

How to win at poker if you can’t play poker (using behavioral science)

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Work got you down? It may be Learned Helplessness.

Work got you down? It may be Learned Helplessness.

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The #1 behavior-change strategy used by Obama's Behavioral Science Team

The #1 behavior-change strategy used by Obama’s Behavioral Science Team

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​Triggers… Triggers everywhere!

​Triggers… Triggers everywhere!

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Bad News For Nudges

Bad News For Nudges

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Don't expect much from this article

Don’t expect much from this article

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Forget "Mindfulness": Habits Make Us Human

Forget “Mindfulness”: Habits Make Us Human

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What dog training and good management have in common

What dog training and good management have in common

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One of the biggest errors researchers make

One of the biggest errors researchers make

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The day you stopped having rational arguments

The day you stopped having rational arguments

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​Everything Changes Your Brain

​Everything Changes Your Brain

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How a good story sells a $20 cup of coffee

How a good story sells a $20 cup of coffee

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You Are Not In Complete Control Of Yourself: And That’s A Good Thing

You Are Not In Complete Control Of Yourself: And That’s A Good Thing

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We see what we desire

We see what we desire, not what we believe

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How To Get The Job You Were Made For

How To Get The Job You Were Made For

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Yes--you can skip a day every now and then

Yes–you can skip a day every now and then

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Where celebrities get all of their power

Where celebrities get all of their power

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Some of the worst persuasion you'll ever see

Some of the worst persuasion you’ll ever see

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​Why you should (probably) overpay for your gym membership

​Why you should (probably) overpay for your gym membership

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Introduction to Behavior-Based Design

Introduction to Behavior-Based Design

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Floss one tooth. Write one sentence.

Floss one tooth. Write one sentence.

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Some of my favorite behavioral science sites

Some of my favorite behavioral science sites

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Why You’ll Never Change Your Mind

Why You’ll Never Change Your Mind

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Beware of this common predator

Beware of this common predator

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