Choice Architecture & Nudging

Choice architecture is the way we arrange the decisions people face: which options they see, how we describe them, and what happens if they do nothing. A default is one familiar example. Leaving a box checked gives someone a different task from asking them to check it themselves.

This section covers nudges, framing, opt-in and opt-out choices, and the effort involved in making a decision. Nudges aim to influence choices while leaving alternatives available and avoiding major changes to economic incentives.