What Is Framing (Frame) In Behavioral Economics?

In behavioral economics, the concept of framing refers to the way in which information is presented to individuals, and how this presentation can influence their decision-making process. Specifically, framing can refer to the way in which the same information is presented in different ways, with each presentation evoking a different emotional response in the individual and leading to different decisions. For example, a choice between two options may be framed in terms of potential gains or potential losses, and this can influence the individual’s decision by appealing to their desire to avoid losses or to maximize gains.

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