What Is Implementation Intentions In Behavioral Economics?

Implementation intentions are a type of goal-directed planning that involves specifying in advance when, where, and how a specific action will be performed. These intentions are often formulated as if-then statements, such as “If I am at the grocery store, then I will buy milk.” Implementation intentions are a type of cognitive strategy that can help individuals overcome obstacles and achieve their goals. They can increase the likelihood that a desired behavior will be performed by making the behavior more automatic and less dependent on motivation or willpower.

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