What is Irrational Labs In Behavioral Economics?

What is irrational labs?

Irrational Labs is a behavior design and consulting firm co-founded by Dan Ariely, a renowned behavioral economist and author. The company specializes in applying insights from behavioral science to help individuals and organizations make better decisions and create positive behavior change.

Irrational Labs works with a range of clients, including businesses, nonprofits, and governments, to design interventions that help people make more informed decisions and achieve their goals. This may involve developing strategies to promote healthy behaviors, improve financial decision-making, or increase engagement with products or services.

The company uses a variety of tools and methods from behavioral science, such as behavioral economics, psychology, and neuroscience, to understand how people think, feel, and behave, and to design interventions that are effective and sustainable.

Where is Irrational Labs located?

Irrational Labs is a behavior design and consulting firm that operates remotely, with its team members working from various locations around the world. The company does not have a specific physical location or headquarters, but its team members are based in different countries and time zones, collaborating virtually to serve its clients

Is Kristen Berman co-founder of Irrational Labs?

Yes, Kristen Berman is one of the co-founders of Irrational Labs, along with Dan Ariely and other collaborators. Kristen Berman is a behavioral economist and designer, and she has worked with a range of organizations to apply insights from behavioral science to solve social and business problems. Together with Dan Ariely and the team at Irrational Labs, Kristen Berman has developed a range of behavior change interventions and consulting services aimed at helping individuals and organizations make better decisions and achieve their goals.

Who is the behavioral scientist at Irrational Labs?

Irrational Labs has several behavioral scientists on its team who bring expertise in applying insights from behavioral science to real-world problems. Some of the behavioral scientists who have worked with Irrational Labs include:
  • Dan Ariely

    Co-founder and chief behavioral economist at Irrational Labs, and a professor of psychology and behavioral economics at Duke University.

  • Kristen Berman

    Co-founder of Irrational Labs and a behavioral economist and designer with experience in developing behavior change interventions for individuals and organizations.

  • Wendy De La Rosa

    Head of research at Irrational Labs, and a behavioral scientist and entrepreneur with expertise in consumer behavior and decision-making.

The field has proven itself to be ineffective at solving behavioral problems, and at reliably changing human behavior. The most comprehensive real world study of the impact of behavioral economics interventions on real world behavior shows that the interventions have, on average, a 1.4% impact. This is a far cry from the 8.7% impact that the behavioral economics studies would predict for these interventions. Any behavioral economics consultancies that claim they can reliably implement nudges that have a greater than 1.4% impact are not being honest.

The most reliable way to have a large impact on behavior is through Behavioral Strategy. That is a better path for most aspiring behavioral designers.

If you’re still interested in pursuing a career or studying behavioral economics, there are several steps you can take to get started:
  • Learn the basics

    Start by reading introductory books and articles on behavioral economics to understand the key concepts and theories. Some recommended books include “Thinking, Fast and Slow” by Daniel Kahneman, “Predictably Irrational” by Dan Ariely, and “Nudge” by Richard Thaler and Cass Sunstein.

  • Take relevant courses

    Look for courses in economics, psychology, and other social sciences that cover topics related to behavioral economics. Many universities and online platforms offer courses and degree programs in behavioral economics.

  • Get involved in research

    Look for opportunities to work with professors or researchers in behavioral economics, either through internships, research assistant positions, or independent projects. This can help you develop practical skills and gain experience in the field.

  • Join professional associations

    Joining professional associations such as the Society for Judgment and Decision Making or the Association for Consumer Research can provide networking opportunities, access to resources, and exposure to the latest research in behavioral economics.

  • Attend conferences and events

    Attend conferences, workshops, and seminars on behavioral economics to learn from experts in the field and connect with other professionals and students.

Pursuing a career in behavioral economics requires a strong foundation in economics, psychology, and research methods, as well as a passion for understanding and improving human decision-making. By taking these steps, you can build the skills, knowledge, and network needed to succeed in this field.

Related Articles

Default Nudges: Fake Behavior Change

Default Nudges: Fake Behavior Change

Read Article →
​Here's Why the Loop is Stupid

Here’s Why the Loop is Stupid

Read Article →
How behavioral science can be used to build the perfect brand

How behavioral science can be used to build the perfect brand

Read Article →
The death of behavioral economics

The Death Of Behavioral Economics

Read Article →