By Jason Hreha

Glossary

Irrational Labs

Reviewed by Jason Hreha

Updated Published 1 min read

What is Irrational Labs?

Irrational Labs is a behavioral design consultancy. Its services include product design, research, and training.

Is Kristen Berman a co-founder of Irrational Labs?

Yes. The official team page identifies Kristen Berman as a co-founder and provides current staff information.

Irrational Labs’ 3B Framework

The company’s 3B Framework organizes design around a specific behavior, barriers to that behavior, and benefits that may motivate it. The framework describes what the company does. The results of an actual project still need to be examined.

How to interpret evidence

Evaluate a consultancy’s results at the project level: the comparison group, outcome, sample, effect size, duration, and any costs or harms. A case study’s relative percentage change is different from an absolute percentage-point change.

DellaVigna and Linos (2022) studied 126 randomized trials from two nudge units and found an average effect of 1.4 percentage points. That pooled estimate is neither an audit of Irrational Labs nor an upper limit on all behavioral interventions.

Related reading

The following articles explain this publication’s critical view of behavioral economics and discuss research controversies. They do not substitute for an evaluation of Irrational Labs’ own projects.