In behavioral economics, active choice refers to a decision-making strategy that involves making conscious and deliberate choices about what options to pursue. This is in contrast to passive choice, where an individual simply accepts the default option or goes along with what others are doing. Active choice involves taking the time to consider the available options and to make an informed decision about which one to pursue. This strategy is based on the idea that people are more likely to make good decisions and to be satisfied with their choices when they are actively involved in the decision-making process.
Enhanced active choice is a variation of active choice that involves providing additional information or support to help individuals make more informed and effective choices. This might include providing information about the potential benefits and drawbacks of different options, helping individuals to weigh the trade-offs between different choices, or providing tools or resources that can help individuals make more informed decisions. Enhanced active choice is designed to help people make better decisions and to improve the outcomes of their choices.