What are Smart Defaults?
Smart defaults are pre-selected options or settings designed to guide individuals towards desirable or beneficial outcomes while still allowing them the freedom to choose alternatives. These defaults are based on the understanding that people often rely on default options due to cognitive biases, such as inertia, loss aversion, or status quo bias. By leveraging these biases, smart defaults can help individuals make better decisions, simplify complex choices, and promote positive behaviors. In the realm of behavioral science, smart defaults are considered a type of “nudge,” which is an intervention aimed at influencing people’s decision-making without restricting their options or imposing significant penalties.
Examples of Smart Defaults
Employers may use smart defaults by automatically enrolling new employees in a retirement savings plan, with a pre-selected contribution rate and investment strategy. Employees are still free to opt-out, change their contribution rate, or modify their investment strategy, but the default option encourages them to save for retirement.
Some countries have implemented an opt-out organ donation system, where individuals are considered organ donors by default unless they explicitly opt-out. This smart default increases the number of registered organ donors and helps address the shortage of organs available for transplantation.
Healthy Food Choices
Restaurants and cafeterias may use smart defaults to promote healthier eating by automatically including a side salad or fruit as the default side dish with a meal, rather than fries or other unhealthy options. Customers still have the choice to select an alternative side, but the default option nudges them towards a healthier choice.
Energy providers may offer customers a default plan that includes a percentage of energy from renewable sources. While customers can choose alternative plans, the smart default helps promote the use of renewable energy and reduces the environmental impact of energy consumption.
Shortcomings and Criticisms of Smart Defaults
Some critics argue that smart defaults can be seen as paternalistic, as they may suggest that experts or policymakers know what is best for individuals, potentially undermining personal autonomy and choice.
Smart defaults may not always be suitable for every individual, as they often represent a generalized solution that might not account for individual preferences or circumstances. This could lead to suboptimal outcomes for some people.
Overreliance on Defaults
There is a risk that individuals may become overly reliant on smart defaults and not invest the necessary effort in making informed decisions, assuming that the default options will always serve their best interests.
Smart defaults can sometimes lead to unintended consequences, such as when people feel manipulated or coerced, potentially leading to backlash or resistance to the default option.