Walmart

I was one of the founders of the first behavioral-science team at a Fortune 50 company — the Walmart Behavioral Science Unit.

Our team worked on a variety of initiatives across the business.

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a{background-color:var(--bricks-color-ebytiy);color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-ancestor > .brx-submenu-toggle{background-color:var(--bricks-color-ebytiy);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-item > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-ancestor > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu a{padding-top:0;padding-bottom:0;padding-left:28px;}#nav-menu .bricks-nav-menu .sub-menu button{padding-top:0;padding-bottom:0;padding-left:28px;}#nav-menu .bricks-nav-menu .sub-menu .brx-submenu-toggle button{padding-left:28px;}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-item > a:hover{color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-item > .brx-submenu-toggle > *:hover{color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-ancestor > a:hover{color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-ancestor > .brx-submenu-toggle > *:hover{color:var(--bricks-color-jyehyf);}#nav-menu .menu-btn{background:#db2529;transition:.4s all ease;}#nav-menu .menu-btn:hover{background:#000;transition:.4s all ease;}#nav-menu .menu-btn a{color:#fff !important;padding:0 10px;}@media (max-width: 1100px){#nav-menu .bricks-nav-menu > li > a{font-size:14px;letter-spacing:.05em;}#nav-menu .bricks-nav-menu > li > .brx-submenu-toggle > *{font-size:14px;letter-spacing:.05em;}#nav-menu .bricks-nav-menu > li{margin-right:0;margin-left:20px;}}@media (max-width: 767px){#nav-menu{display:none;}}@media (max-width: 767px){#brxe-sljjtn{font-size:34px;}#brxe-sljjtn:hover{color:var(--bricks-color-kvrdsw);fill:var(--bricks-color-kvrdsw);}}@media (max-width: 767px){#brxe-bxbnhi{font-size:34px;display:none;color:var(--bricks-color-kvrdsw);fill:var(--bricks-color-kvrdsw);}}#brxe-lzdufn{display:none;}@media (max-width: 767px){#brxe-lzdufn{padding-right:10px;padding-left:10px;display:block;}}#brxe-dnvlwy button{font-size:18px;color:var(--bricks-color-jyehyf);font-weight:400;padding-right:0;padding-left:20px;}#brxe-dnvlwy .title{font-size:0px;color:var(--bricks-color-ebytiy);font-family:"Open Sans";}#brxe-dnvlwy .bricks-search-overlay:after{background-color:rgba(0,0,0,.8);}#brxe-dnvlwy input[type=search]{border:0;border-color:var(--bricks-color-ebytiy);}#brxe-dnvlwy form{font-size:50px;line-height:1.5em;color:var(--bricks-color-ebytiy);font-weight:500;text-align:center;font-family:"Open Sans";border-bottom:1px solid var(--bricks-color-ebytiy);border-bottom-right-radius:4px;border-bottom-left-radius:4px;padding-bottom:5px;}#brxe-dnvlwy input[type=search]::placeholder{color:rgba(255,255,255,.58);}#brxe-dnvlwy{width:100%;max-width:1140px;}#brxe-dnvlwy input[type="search"]{font-size:50px;color:#fff;}#brxe-dnvlwy .bricks-search-form{max-width:70%;}#brxe-dnvlwy .bricks-search-overlay{background-color:rgba(255,255,255,0);}#brxe-dnvlwy button.close{font-size:30px;color:#fff;top:48%;}#brxe-dnvlwy .brxe-search{width:fit-content;}@media (max-width: 767px){#brxe-dnvlwy button{padding-left:10px;width:40px;}}#brxe-voyydh{width:10%;display:grid;align-items:initial;justify-content:flex-end;}@media (max-width: 1100px){#brxe-voyydh{width:100%;max-width:60px;}}@media (max-width: 991px){#brxe-voyydh{max-width:40px;}}@media (max-width: 767px){#brxe-voyydh{max-width:40px;padding-left:0;width:100%;}}#brxe-rdznib{display:flex;align-items:center;align-self:center !important;width:66%;justify-content:flex-end;}@media (max-width: 1100px){#brxe-rdznib{width:78%;}}@media (max-width: 767px){#brxe-rdznib{width:50%;}}#brxe-tgltmb{flex-direction:row;align-self:center !important;justify-content:space-between;align-items:center;padding-right:0;padding-left:0;width:100%;height:60px;}#brxe-euyduk{background-color:var(--bricks-color-ebytiy);padding-top:12px;padding-right:40px;padding-bottom:12px;padding-left:40px;}@media (max-width: 1100px){#brxe-euyduk{padding-top:2%;padding-right:2%;padding-bottom:2%;padding-left:2%;}}@media (max-width: 767px){#brxe-euyduk{padding-right:5%;padding-left:5%;}}#brxe-irprpb .bricks-nav-menu{flex-direction:column;}#brxe-irprpb .bricks-nav-menu .sub-menu{background-color:rgba(255,0,0,0);}#brxe-irprpb .bricks-nav-menu .sub-menu > li > a{color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu .sub-menu > li > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu > li > a{color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu > li > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}#brxe-irprpb{font-size:28px;text-align:center;}@media (max-width: 767px){#brxe-irprpb .bricks-nav-menu > li > a{justify-content:center;font-size:28px;font-weight:500;padding-top:20px;padding-bottom:20px;}#brxe-irprpb .bricks-nav-menu > li > .brx-submenu-toggle{justify-content:center;}#brxe-irprpb .bricks-nav-menu{gap:0px;}#brxe-irprpb .bricks-nav-menu > li{margin-right:0;margin-left:0;}#brxe-irprpb .bricks-nav-menu > li > .brx-submenu-toggle > *{font-size:28px;font-weight:500;padding-top:20px;padding-bottom:20px;}#brxe-irprpb .bricks-nav-menu .current-menu-item > a{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu .current-menu-item > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-parent > a{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-parent > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-ancestor > a{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-ancestor > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu .current-menu-item > a:hover{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu .current-menu-item > .brx-submenu-toggle > *:hover{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-parent > a:hover{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-parent > .brx-submenu-toggle > *:hover{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-ancestor > a:hover{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-ancestor > .brx-submenu-toggle > *:hover{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > li:hover > a{color:var(--bricks-color-ebytiy);}#brxe-irprpb .bricks-nav-menu > li:hover > .brx-submenu-toggle > *{color:var(--bricks-color-ebytiy);}#brxe-irprpb .bricks-nav-menu > li > a:hover{background-color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu > li > .brx-submenu-toggle:hover{background-color:var(--bricks-color-kvrdsw);}#brxe-irprpb .brx-submenu-toggle{justify-content:center;}#brxe-irprpb .bricks-nav-menu li:hover > .brx-submenu-toggle{background:#db2529;}#brxe-irprpb .bricks-nav-menu li:hover > .brx-submenu-toggle *{color:#fff;}#brxe-irprpb .bricks-nav-menu .sub-menu a{justify-content:center;padding-top:5px;padding-right:0;padding-bottom:5px;padding-left:0;}#brxe-irprpb .bricks-nav-menu .sub-menu button{justify-content:center;padding-top:5px;padding-right:0;padding-bottom:5px;padding-left:0;}#brxe-irprpb .bricks-nav-menu .sub-menu > li > a{font-size:15px;line-height:2em;}#brxe-irprpb .bricks-nav-menu .sub-menu > li > .brx-submenu-toggle > *{font-size:15px;line-height:2em;}#brxe-irprpb .bricks-nav-menu .sub-menu > .current-menu-item > a{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu .sub-menu > .current-menu-item > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu .sub-menu > .current-menu-ancestor > a{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu .sub-menu > .current-menu-ancestor > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > li:active > a{color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu > li:active > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu > li:focus > a{color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu > li:focus > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}#brxe-irprpb{height:100vh;overflow:auto;}#brxe-irprpb .bricks-nav-menu .sub-menu > li:focus > a{color:var(--bricks-color-ebytiy);}#brxe-irprpb .bricks-nav-menu .sub-menu > li:focus > .brx-submenu-toggle > *{color:var(--bricks-color-ebytiy);}#brxe-irprpb .bricks-nav-menu .sub-menu .menu-item:focus{background-color:var(--bricks-color-kvrdsw);}}#brxe-shupqg{width:100%;text-align:center;}#brxe-hylhol{align-items:center;}@media (max-width: 767px){#brxe-hylhol{align-items:center;justify-content:center;align-self:center !important;}}#brxe-nekipa{display:none;}@media (max-width: 767px){#brxe-nekipa{background-color:var(--bricks-color-ebytiy);position:absolute;overflow:auto;}}#brxe-asxahs{font-size:40px;color:var(--bricks-color-jyehyf);text-align:center;font-weight:600;font-family:"Poppins";line-height:1.2;}@media (max-width: 1100px){#brxe-asxahs{font-size:45px;}}@media (max-width: 767px){#brxe-asxahs{font-size:28px;}}@media (max-width: 1100px){#brxe-oatujs{padding-right:5%;padding-left:5%;}}#brxe-hyyeju{align-items:center;align-self:center !important;max-width:1010px;width:100%;row-gap:20px;padding-right:0;padding-left:0;}#brxe-wiszna{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}#brxe-vixwfy{font-family:"Open Sans";}#brxe-vixwfy h1{font-size:40px;font-weight:500;line-height:1.2;text-transform:capitalize;margin:10px 0 20px;}#brxe-vixwfy h2{font-size:36px;font-weight:500;line-height:1.2;text-transform:capitalize;margin:10px 0 20px;}#brxe-vixwfy h3{font-size:22px;font-weight:500;line-height:1.2;text-transform:capitalize;margin:10px 0 20px;}#brxe-vixwfy li{margin-bottom:10px;}#brxe-vixwfy p{margin-bottom:20px;}@media (max-width: 767px){#brxe-vixwfy{font-size:16px;letter-spacing:.01em;line-height:1.4em;}}#brxe-hvglhj{max-width:672px;margin-top:30px;margin-bottom:50px;padding-right:0;padding-left:0;width:100%;justify-content:center;align-self:center !important;align-items:center;}@media (max-width: 1100px){#brxe-hvglhj{justify-content:center;align-items:center;align-self:center !important;margin-bottom:30px;}}@media (max-width: 1100px){#brxe-oxzkiu{padding-right:20%;padding-left:20%;}}@media (max-width: 767px){#brxe-oxzkiu{padding-right:15px;padding-left:15px;}}#brxe-fcjhal{font-size:24px;font-weight:600;margin-bottom:20px;}#brxe-afwsbe .bricks-nav-menu > li{margin-left:0;}#brxe-afwsbe .bricks-nav-menu{flex-direction:column;gap:2px;}#brxe-afwsbe{font-size:16px;line-height:1.75em;}#brxe-afwsbe .bricks-nav-menu > li > a{color:var(--bricks-color-jyehyf);}#brxe-afwsbe .bricks-nav-menu > li > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-afwsbe .bricks-nav-menu > li:hover > a{color:var(--bricks-color-kvrdsw);}#brxe-afwsbe .bricks-nav-menu > li:hover > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}@media (max-width: 991px){#brxe-afwsbe .bricks-nav-menu{gap:5px;}}#brxe-nsxkvt{width:100%;}#brxe-npkjik{font-size:18px;line-height:1.4;box-shadow:inset 0 -8px 0 0 rgba(0,154,253,.5);width:fit-content;margin-bottom:10px;}#brxe-csgpgc .bricks-nav-menu > li{margin-left:0;}#brxe-csgpgc .bricks-nav-menu{flex-direction:column;gap:2px;}#brxe-csgpgc{font-size:14px;line-height:1.75em;font-weight:400;}#brxe-csgpgc .bricks-nav-menu > li > a{color:var(--bricks-color-jyehyf);font-family:"Poppins";}#brxe-csgpgc .bricks-nav-menu > li > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);font-family:"Poppins";}#brxe-csgpgc .bricks-nav-menu > li:hover > a{color:var(--bricks-color-kvrdsw);}#brxe-csgpgc .bricks-nav-menu > li:hover > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}@media (max-width: 991px){#brxe-csgpgc .bricks-nav-menu{gap:5px;}#brxe-csgpgc{font-size:16px;}}#brxe-csosyp{font-size:18px;line-height:1.4;box-shadow:inset 0 -8px 0 0 rgba(0,154,253,.5);width:fit-content;margin-bottom:10px;}#brxe-erenup .bricks-nav-menu > li{margin-left:0;}#brxe-erenup .bricks-nav-menu{flex-direction:column;gap:2px;}#brxe-erenup{font-size:14px;line-height:1.75em;font-weight:400;}#brxe-erenup .bricks-nav-menu > li > a{color:var(--bricks-color-jyehyf);}#brxe-erenup .bricks-nav-menu > li > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-erenup .bricks-nav-menu > li:hover > a{color:var(--bricks-color-kvrdsw);}#brxe-erenup .bricks-nav-menu > li:hover > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}@media (max-width: 991px){#brxe-erenup .bricks-nav-menu{gap:5px;}#brxe-erenup{font-size:16px;}}#brxe-dwmuwl{font-size:18px;line-height:1.4;box-shadow:inset 0 -8px 0 0 rgba(0,154,253,.5);width:fit-content;margin-bottom:10px;}#brxe-lqqgrp .bricks-nav-menu > li{margin-left:0;}#brxe-lqqgrp .bricks-nav-menu{flex-direction:column;gap:2px;}#brxe-lqqgrp{font-size:14px;line-height:1.75em;font-weight:400;}#brxe-lqqgrp .bricks-nav-menu > li > a{color:var(--bricks-color-jyehyf);font-family:"Poppins";}#brxe-lqqgrp .bricks-nav-menu > li > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);font-family:"Poppins";}#brxe-lqqgrp .bricks-nav-menu > li:hover > a{color:var(--bricks-color-kvrdsw);}#brxe-lqqgrp .bricks-nav-menu > li:hover > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}@media (max-width: 991px){#brxe-lqqgrp .bricks-nav-menu{gap:5px;}#brxe-lqqgrp{font-size:16px;}}#brxe-simimc{width:100%;display:grid;align-items:initial;grid-template-columns:2fr 3fr;}@media (max-width: 767px){#brxe-simimc{grid-template-columns:auto;grid-gap:20px;}}#brxe-emuuqb{font-size:18px;margin-bottom:10px;}@media (max-width: 991px){#brxe-emuuqb{font-size:24px;}}#brxe-stkipv{font-size:18px;margin-bottom:10px;}#brxe-dcgryc .repeater-item:nth-child(1):hover{color:var(--bricks-color-ebytiy);}#brxe-dcgryc .repeater-item:nth-child(2):hover{color:var(--bricks-color-ebytiy);}#brxe-dcgryc .repeater-item:nth-child(3):hover{color:var(--bricks-color-ebytiy);}#brxe-dcgryc{gap:14px;flex-direction:column;flex-direction:row;font-size:15px;color:var(--bricks-color-kvrdsw);display:flex;justify-content:flex-start;}#brxe-dcgryc li{border:1px solid var(--bricks-color-kvrdsw);border-radius:50%;}#brxe-dcgryc li.has-link a,#brxe-dcgryc li.no-link{width:39px;aspect-ratio:1;height:39px;}#brxe-dcgryc li.has-link a:hover,#brxe-dcgryc li.no-link:hover{background-color:var(--bricks-color-kvrdsw);}#brxe-dcgryc li:hover{transform:rotateZ(8deg);border-radius:50%;}#brxe-dcgryc{width:fit-content;}#brxe-dcgryc a{border-radius:50%;}@media (max-width: 991px){#brxe-cccede{width:100%;}}#brxe-hlezef{width:100%;}#brxe-ygkojp{padding-right:0;padding-left:0;display:grid;align-items:initial;grid-template-columns:27% auto 30%;}@media (max-width: 991px){#brxe-ygkojp{grid-template-columns:auto;grid-gap:30px;}}@media (max-width: 767px){#brxe-ygkojp{grid-gap:30px;}}#brxe-prolvy{padding-top:60px;padding-right:30px;padding-bottom:60px;padding-left:30px;border-top:1px solid var(--bricks-color-jyehyf);}@media (max-width: 991px){#brxe-prolvy{padding-top:30px;padding-right:20px;padding-bottom:30px;padding-left:20px;}}#brxe-yfgvyl{color:var(--bricks-color-ebytiy);font-size:13px;font-family:"Open Sans";}@media (max-width: 767px){#brxe-yfgvyl{font-size:12px;}}#brxe-vlxpov{color:var(--bricks-color-ebytiy);font-size:13px;font-family:"Open Sans";}@media (max-width: 767px){#brxe-vlxpov{font-size:12px;}}#brxe-jtliuc{color:var(--bricks-color-ebytiy);font-size:13px;font-family:"Open Sans";}@media (max-width: 767px){#brxe-jtliuc{font-size:12px;}}#brxe-kwjett{justify-content:center;align-items:center;align-self:center !important;flex-direction:row;column-gap:16px;}#brxe-rhrowm{padding-top:60px;padding-bottom:60px;background-color:#222;margin-bottom:40px;}.breadcrumb{list-style:none;margin:0;padding-inline-start:0;}.breadcrumb li{margin:0;display:inline-block;position:relative;}.breadcrumb li::after{content:" > ";margin-left:5px;margin-right:5px;}.breadcrumb li:last-child::after{display:none;}*{outline:none !important;}table{background-color:transparent;width:100%;-webkit-margin-after:15px;margin-block-end:15px;font-size:.9em;border-spacing:0;border-collapse:collapse;}table tbody>tr:nth-child(odd)>td,table tbody>tr:nth-child(odd)>th{background-color:hsla(0,0%,50.2%,.0705882353);}table td,table th{padding:15px !important;line-height:1.5;vertical-align:top;border:1px solid hsla(0,0%,50.2%,.5019607843) !important;}table tbody tr:hover>td,table tbody tr:hover>th{background-color:hsla(0,0%,50.2%,.1019607843) !important;}table h1,table h2,table h3,table h4{margin:10px 0 !important;}@media only screen and (max-width: 600px){table td,table th{padding:6px !important;}}.formkit-powered-by-convertkit-container{display:none !important;}.formkit-form div[data-style='clean']{padding:0 !important;margin-bottom:15px;max-width:640px;}.formkit-input,button.formkit-submit.formkit-submit{border-radius:0 !important;}