Dan Ariely, Kristen Berman, and I created a series of workbooks that teach the fundamentals of applied behavioral economics. To do this, we boiled down the field of behavioral economics into 6 fundamental principles. We show the reader how to use these principles how to create better marketing programs, products, and so on.
These workbooks have been used by individuals at top companies from across Silicon Valley: Google, Intuit, Lending Club, One Medical, JawBone, and many more.
