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Social Influence & Group Behavior

Other people change how we behave. We take cues from their reactions, respond to authority, and adjust what we say to fit the group. Those influences help explain why people can act differently together than they do alone.

The topics here include pressure to fit in, power, leadership, group identity, and the ways opinions shift during discussion. They also cover pluralistic ignorance, when people misunderstand what others believe and act in ways that keep the misunderstanding going. A room that looks united can contain plenty of private disagreement.