Social loafing is a phenomenon in which individuals put forth less effort when working in a group compared to when they are working individually. It is thought to occur because individuals feel that their individual contribution is less noticeable or important in a group, and as a result, they may be less motivated to put in the same level of effort.
Social loafing can have negative consequences for group performance and can lead to reduced productivity and effectiveness. It is more likely to occur in groups where there is a lack of accountability or where individual contributions are not recognized.
There are several strategies that can be used to reduce social loafing and improve group performance, including setting clear goals and expectations, ensuring that individual contributions are recognized and valued, and creating a sense of accountability for group members. It is also important for group members to communicate openly and honestly and to establish a positive group culture that values and encourages collaboration and cooperation.