What is Self-reward?
Self-reward involves giving oneself a positive consequence after performing the target behavior. It is the retrospective counterpart to self-incentive and reinforces the behavior through self-administered positive reinforcement.
How it works
The technique builds intrinsic reinforcement habits by teaching people to acknowledge and celebrate their own progress. Self-reward can be material (a treat, a purchase) or psychological (positive self-talk, a moment of pride). The psychological version is especially valuable because it is always available, costs nothing, and builds a positive relationship with the behavior.
Applied example
After completing a challenging workout, a person takes a moment to acknowledge their effort with internal praise: ‘I showed up even though I did not want to, and I feel great.’ This self-reward strengthens the exercise habit by creating a positive emotional association with completion.
Why it matters
Self-reward builds sustainable motivation by creating internal reinforcement that does not depend on external sources, making it essential for long-term behavioral maintenance.
