Glossary
Reward (outcome)
What is a reward for an outcome?
A reward for an outcome is given for effort or progress toward a result, rather than simply for performing an action. It can be a material benefit, social recognition, or something the person gives themselves.
How it works
A sales team might receive an agreed bonus after reaching a quarterly sales target. The bonus rewards the result. It does not tell you which sales tactics produced that result or whether every tactic was worth encouraging. Promising the bonus in advance is also an outcome incentive.
Why it matters
Choose the result carefully. A reward tied to a total sales figure puts attention on that figure, while leaving the route to it open. You still need to check what people do to reach it.
This is technique 10.10 in the BCT Taxonomy.