What is Remove access to the reward In Behavior Change?

What is Remove access to the reward?

This technique eliminates or restricts access to the reward that maintains an unwanted behavior. By removing the reinforcing consequence, the behavior loses its motivational fuel and gradually extinguishes.

How it works

The technique works through extinction: when a behavior no longer produces its expected reward, the frequency decreases over time. This can involve physically removing the reward from the environment, making it inaccessible, or breaking the connection between the behavior and the reward. An initial ‘extinction burst’ (temporary increase in the behavior before it declines) is normal.

Applied example

A person who snacks on chips while watching TV removes all chips from the house. Without the reward (the taste and crunch), the reach-for-chips habit loses its reinforcement and gradually weakens, though the person may initially search the kitchen more intensely before the habit fades.

Why it matters

Removing access to the reward addresses the maintaining consequence of unwanted behavior, which is often more important than the triggering cue.

Sources and further reading

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