Glossary
Social incentive
What is a social incentive?
A social incentive promises praise or another social reward for effort or progress in a behavior.
Example
A program announces that participants who complete their contribution will be thanked at the next meeting. The advance promise is the incentive. Giving the thanks is the reward.
The Behavior Change Technique Taxonomy identifies social incentive as technique 10.5. People differ in whether they value public recognition.