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What Is The Present Bias In Behavioral Economics?

Present Bias refers to the tendency of people to give more weight to rewards that occur closer to the present moment.Other terms for “Present Bias” are: Instant gratification Immediate gratification 

Related Behavioral Economics Terms

Directed Cognition

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Diversification Bias

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Affect Heuristic

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Dual Process Theory

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Anchoring (Anchor)

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Elimination By Aspects

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Availability Heuristic

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Empathy Gap

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Behavioral Game Theory

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Familiarity Bias

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Behavioral Strategy

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Bias

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BEHAVIORAL ECONOMICS GLOSSARY

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