Jason Hreha

Jason Hreha is one of the world's leading applied behavioral scientists.

That’s another way of saying he applies the latest scientific research to the most challenging problems that people (and companies) face.

Marketers and product people across Silicon Valley (from companies like Intuit and Google) have used his workbooks to make their campaigns and products more engaging. Those at 500 Startups and the Thiel Fellowship have had him mentor executives, so that they can lead and change behavior more effectively. And countless others draw practical insights from his daily newsletter, his frequent conference talks, and articles (which have been featured in publications like Bigthink, Business Insider, Knowledge@Wharton and NPR).

Jason studied neuroscience at Stanford University, where he was lead researcher in the world-renowned Stanford Persuasive Technology Lab.

Since working in that lab, he has applied his psychological expertise to two different startups he founded (Dopamine and Kite.io), and leading product strategy and development at two successful Silicon Valley technology companies (Rally and Handshake).

Now, he's the founder of Walmart's cutting-edge behavioral science unit, which applies behavioral science findings to the company's most important initiatives.

If you have a challenge and want to work with someone who can provide actionable, evidence-based behavioral science solutions, you've come to the right place.

He also helps organizations create their own behavioral science teams. If that sounds interesting, please check out: behavioralscienceteam.com


Selected Projects



Inc.com Column

by Jason Hreha

I write a monthly column for Inc.com on behavioral science, innovation, and business.

Hacking Human Nature for Good

by Jason Hreha, Dan Ariely, and Kristen Berman

A practical guide to using Behavioral Economics for marketing and product design. Written with 3x New York Times Bestselling author, Dan Ariely of Duke University.