About

Jason Hreha, The Behavioral Scientist
Jason Hreha
The Behavioral Scientist

I graduated from Stanford University with a degree in Human Biology with a specialty in neuroscience.

Since then, I’ve spent close to 15 years applying behavioral science research and methodologies to hard problems in the technology world.

In addition, I’m the creator of Behavioral Strategy, an interdisciplinary approach to ensuring that behavioral research is incorporated into new products and initiatives from the strategic planning phase. The goal of Behavioral Strategy is achieving Behavior Market Fit.

Some career highlights:

You may have learned about me from James Clear’s book, Atomic Habits. James quotes me in the third chapter:

James Clear Atomic Habits

My interests are: 1) helping individuals make long-term behavior changes and 2) changing behavior at scale.

Selected Projects

start with who

Start With Who

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Psychometric candidate assessment tech

Psychometric – Candidate Assessment Tech

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Behavior Change at World Economic Forum

Behavior Change at World Economic Forum

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Hacking Human Nature For Good workbooks by Jason Hreha, Kristen Berman, and Dan Ariely

Hacking Human Nature For Good

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Publications

Jason Hreha columnist for Inc.
Inc.com Column
by Jason Hreha
I wrote a monthly column for Inc.com on behavioral science, innovation, and business.
by Jason Hreha, Dan Ariely, and Kristen Berman
Hacking Human Nature for Good
by Jason Hreha, Dan Ariely, and Kristen Berman
A practical guide to using Behavioral Economics for marketing and product design. Written with 3x New York Times Bestselling author, Dan Ariely of Duke University.
BigThink Logo
BigThink Column
by Jason Hreha
I wrote a weekly column for BigThink on behavioral science topics.