What is Problem solving In Behavior Change?

What is Problem solving?

Problem solving is a behavior change technique that involves analyzing factors influencing the behavior, generating strategies to overcome barriers, and selecting the most feasible solutions. It is an active, collaborative process rather than a passive information delivery.

How it works

Effective problem solving follows a structured process: identify the barrier, brainstorm potential solutions, evaluate feasibility and likely effectiveness, select a strategy, plan implementation, and review results. It differs from instruction (which tells people what to do) by actively involving the person in finding their own solutions, which increases ownership and commitment. The technique is especially effective when barriers are personal and situational rather than universal.

Applied example

A person who wants to exercise but consistently fails because they are too tired after work problem-solves by identifying the barrier (evening fatigue), generating alternatives (morning exercise, lunchtime walks, weekend activity), and selecting the most feasible option (lunchtime walks near the office).

Why it matters

Problem solving builds lasting behavioral skills because the person learns a process for overcoming barriers, not just a specific solution, making them more resilient when new obstacles arise.

Sources and further reading

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