What is Physical capability In Behavior Change?

What is Physical capability?

Physical capability refers to the physical skills, strength, stamina, and dexterity needed to perform a behavior. In COM-B, it is one of two types of capability and often overlooked when behaviors seem simple.

How it works

Many behavior change failures attributed to motivation are actually physical capability problems. An elderly person who stops exercising may lack balance and strength, not desire. Physical capability is addressed through training, practice, assistive devices, and adaptive modifications.

Applied example

A stroke rehabilitation patient who wants to cook independently but cannot safely hold a knife needs adaptive kitchen tools and occupational therapy, not motivational counseling.

Why it matters

Physical capability must be assessed before other COM-B components because no amount of motivation or opportunity overcomes genuine physical inability.

Sources and further reading

Related Articles

Default Nudges: Fake Behavior Change

Default Nudges: Fake Behavior Change

Read Article →
​Here's Why the Loop is Stupid

​Here’s Why the Loop is Stupid

Read Article →
How behavioral science can be used to build the perfect brand

How behavioral science can be used to build the perfect brand

Read Article →
The death of behavioral economics

The Death Of Behavioral Economics

Read Article →