What is Locus of control In Behavioral Science?

What is Locus of control?

Locus of control is the degree to which people believe they have control over the outcomes in their lives. People with an internal locus of control believe their actions determine their results; those with an external locus attribute outcomes to luck, fate, or powerful others.

How it works

Julian Rotter introduced the concept in 1954. Research consistently shows that internal locus of control is associated with better health behaviors, higher academic achievement, and greater persistence after failure. However, the relationship is not always positive: an internal locus can lead to self-blame when outcomes are genuinely beyond a person’s control.

Applied example

An employee with an internal locus of control who receives a poor performance review will ask what they can do differently. One with an external locus will attribute the review to office politics or a biased manager, making them less likely to change behavior.

Why it matters

Understanding locus of control helps practitioners design interventions that match people’s attributional style, since strategies that require personal agency will fail with populations who believe outcomes are outside their control.

Sources and further reading

Related Articles

Default Nudges: Fake Behavior Change

Default Nudges: Fake Behavior Change

Read Article →
​Here's Why the Loop is Stupid

​Here’s Why the Loop is Stupid

Read Article →
How behavioral science can be used to build the perfect brand

How behavioral science can be used to build the perfect brand

Read Article →
The death of behavioral economics

The Death Of Behavioral Economics

Read Article →