Behavioral Science Glossary

Behavioral science is a field of study that focuses on the behavior of individuals and groups. It draws on principles from psychology, sociology, anthropology, and other social sciences to understand the ways in which people think, feel, and act. Behavioral science research often involves using scientific methods to study human behavior, including experiments, surveys, and observations. The goal of this field is to gain a better understanding of human behavior and to use this knowledge to develop interventions and strategies that can improve people’s lives. Some common areas of study within behavioral science include decision making, motivation, communication, and social influence.