Summary: Explore universal values, how they differ from personal values, and how to use value clarity to make better personal and organizational decisions.
By Jason Hreha, applied behavioral scientist and founder of Behavioral Strategy. Updated February 6, 2026.
What Universal Values Are
A Short Primer on Schwartz Value Theory
Universal values are
Universal Values vs. Personal Values
a set of core principles or beliefs
This section explains the concept in practical terms, including examples, decision implications, and ways to apply the idea more consistently.
Cross-Cultural Examples
that are shared by people across different cultures, societies, and historical periods. These values often serve as the foundation for moral and ethical judgments, helping individuals differentiate between right and wrong, good and bad. Universal values transcend cultural, religious, and geographical boundaries, reflecting a common understanding of basic human rights, dignity, and the inherent worth of all individuals. While the specific interpretations and applications of universal values may vary among different cultural contexts, the underlying principles tend to remain consistent. In the context of behavioral science, understanding universal values can provide insights into the fundamental motivations that drive human behavior and decision-making, as well as inform the development of interventions aimed at promoting positive social change.
How Values Shape Real Decisions
This section explains the concept in practical terms, including examples, decision implications, and ways to apply the idea more consistently.
-
Justice
Justice is a universal value that emphasizes the importance of fairness, impartiality, and the equitable distribution of resources and opportunities. It is closely associated with the belief that all individuals should be treated with dignity and respect, and that their rights and freedoms should be protected.
-
Compassion
Compassion is a universal value that promotes empathy, understanding, and kindness towards others, particularly those who are suffering or in need. This value encourages individuals to be sensitive to the feelings and needs of others, and to offer support and assistance when possible.
-
Respect for Life
Respect for life is a universal value that acknowledges the intrinsic value of all living beings, regardless of their species, race, or background. This value fosters an appreciation for the sanctity of life and the interconnectedness of all living things, encouraging individuals to treat others with dignity and care for the environment.
-
Integrity
Integrity is a universal value that emphasizes the importance of honesty, truthfulness, and adherence to a set of moral and ethical principles. Individuals who uphold integrity are likely to be trustworthy, reliable, and consistent in their actions and beliefs, which can contribute to the development of strong, stable relationships and communities.
Exercise: Identify Your Top Five Values
This section explains the concept in practical terms, including examples, decision implications, and ways to apply the idea more consistently.
