What Is Trigger In Behavioral Design?

What are triggers in the Fogg Behavior Model?

Triggers in the Fogg Behavior Model are cues or prompts that signal the individual to perform a particular behavior. In the context of Behavioral Design, triggers play an essential role in influencing human behavior. A well-designed trigger can prompt a behavior to occur if there’s sufficient motivation and ability present at the same time. Within the behavior model, triggers can act as catalysts to either initiate or prevent a behavior, thereby serving as a key component in shaping behaviors and designing interventions.

What are the 3 main types of triggers of the Fogg Behavior Model?

In the Fogg Behavior Model, triggers are categorized into three main types, each serving a specific purpose and functioning differently in influencing behavior:

  • Spark

    A Spark trigger is used when motivation is low but the ability is present. It acts as a stimulant to create motivation. For example, a motivational message or reminder can serve as a spark to encourage a desired behavior.

  • Facilitator

    A Facilitator trigger is used when motivation is high but the ability is low. It makes the behavior easier to perform by reducing barriers. For example, providing step-by-step guidance can facilitate a complex task.

  • Signal

    A Signal trigger is used when both motivation and ability are present. It serves as a simple reminder or cue to perform the behavior. For example, an alarm clock’s ring is a signal to wake up in the morning.

Understanding these types of triggers and how to apply them is crucial in the field of Behavioral Design. By strategically employing triggers within the behavior model, designers, practitioners, and researchers can effectively influence and guide human behavior in various contexts, from healthcare to education and beyond.

Related Behavioral Design Terms