Glossary
Similar To Me Bias
What is the similar-to-me bias?
The similar-to-me bias is a tendency to judge someone more favorably because they seem similar to you. Related research on similarity and attraction examines who we like.
Actual and perceived similarity
Montoya, Horton, and Kirchner distinguish measured similarity from perceived similarity. Their meta-analysis found that the relationship between actual similarity and attraction varied across interaction settings. Perceived similarity was associated with attraction across the settings examined.
Example of the similar-to-me bias
An interviewer discovers that a candidate shares a favorite hobby and then treats that connection as evidence of job ability. The problem is using irrelevant similarity to support the competence judgment. Enjoying the conversation alone would not establish bias.
Why the distinction matters
Sharing an interest, feeling a connection, and judging someone's competence are different things.
Before applying the bias label, identify what the people share and what judgment is being made.