What is A Product Critique In Behavioral Design?

A product critique is the process of evaluating the usability, accessibility, and overall user-centered design of a product. This can be done through various methods, such as heuristic evaluations, usability testing, or expert reviews. The goal of a product critique is to identify areas of improvement in the product’s design and make recommendations for how to enhance the user experience. This process is typically conducted by UX designers or researchers and can be done at various stages of the product development cycle.

How To Do Product Critiques

Step 1: Identify the goals and objectives of the critique

Before beginning the critique, it is important to define the goals and objectives of the evaluation. This will help ensure that the critique is focused and that the feedback provided is relevant and actionable.

Step 2: Gather the necessary materials

Collect any materials that will be needed for the critique, such as the product itself, any documentation or design specifications, and any relevant research or user data.

Step 3: Form a critique team

Assemble a team of individuals with relevant expertise to conduct the critique. This could include UX designers, researchers, product managers, developers, and other stakeholders.

Step 4: Conduct the critique

Using established evaluation methods, such as heuristic evaluations or usability testing, evaluate the product based on its usability, accessibility, and overall user-centered design. Make notes and observations throughout the critique process.

Step 5: Synthesize feedback

After the critique is complete, review and organize the feedback collected. Identify patterns and common issues, and prioritize them based on their impact on the user experience.

Step 6: Communicate feedback

Share the feedback with the appropriate stakeholders and make recommendations for how to improve the product’s design. Provide clear, actionable feedback that can be used to guide future design decisions.

Step 7: Follow-up and implement feedback

Follow up with the team to ensure that the feedback is being considered and implemented. Continuously evaluate the product and make adjustments as needed to improve the user experience.

1. Product Overview

Provide a brief summary of the product’s purpose, target audience, and key features.

2. User Experience

Evaluate the product’s ease of use, navigation, and overall user experience.

Assess the clarity and usefulness of instructions and guidance.

3. Accessibility

Evaluate the product’s accessibility for users with disabilities or impairments.

Consider factors such as color contrast, font size, and assistive technology compatibility.

4. Design and Visuals

Evaluate the product’s visual design, layout, and aesthetics.

Assess the consistency of design elements and branding across different sections of the product.

5. Functionality and Performance

Evaluate the product’s functionality and performance, including responsiveness and speed.

Test key features and workflows to ensure they are working as expected.

6. Security and Privacy

Evaluate the product’s security and privacy measures, including data encryption and user authentication.

Assess the product’s compliance with relevant regulations and standards.

7. Feedback and Support

Evaluate the product’s feedback mechanisms, including error messages and notifications.

Assess the quality and availability of customer support and documentation.

8. Overall Impressions

Provide a summary of the strengths and weaknesses of the product.

Make recommendations for improvements to enhance the user experience.

Remember, you can customize this framework based on your specific needs and the type of product you are evaluating.

Product Critique Examples

Below are some examples of product critiques, organized by type.

Behavioral Product Critiques

Fabulous App Behavioral Product Critique

Noom Behavioral Product Critique

Routinery Product Critique

Related Articles

Default Nudges: Fake Behavior Change

Default Nudges: Fake Behavior Change

Read Article →
​Here's Why the Loop is Stupid

Here’s Why the Loop is Stupid

Read Article →
How behavioral science can be used to build the perfect brand

How behavioral science can be used to build the perfect brand

Read Article →
The death of behavioral economics

The Death Of Behavioral Economics

Read Article →