What is Positive Psychology In Behavioral Science?

What is Positive Psychology?

Positive Psychology is a branch of psychology that studies the aspects of the human experience that contribute to a life of fulfillment, contentment, and well-being. It focuses on factors that allow individuals and communities to thrive and flourish.


Positive Psychology is the scientific study of positive human functioning and flourishing on multiple levels, including the biological, personal, relational, institutional, cultural, and global dimensions of life. It aims to enhance human capacities such as courage, optimism, perseverance, interpersonal skills, and wisdom.

Key Aspects

  • Strengths and Virtues

    Positive Psychology focuses on identifying and cultivating people’s strengths and virtues, rather than merely repairing their weaknesses and wounds.

  • Positive Emotions and Experiences

    Positive Psychology also emphasizes the role of positive emotions and experiences, such as joy, gratitude, love, and contentment, in promoting well-being and resilience.

  • Flourishing

    A central goal of Positive Psychology is to foster flourishing, a state of optimal functioning characterized by positive emotions, engagement, relationships, meaning, and accomplishment.

Role in Behavioral Science

Positive Psychology has revolutionized the field of psychology by shifting the focus from disease and dysfunction to wellness and flourishing. Its insights have been applied in various fields such as education, healthcare, coaching, organizational leadership, and public policy.

Implications for Behavior Change

Positive Psychology provides a framework for behavior change that focuses not just on reducing negative behaviors or symptoms but on promoting positive ones. Interventions based on Positive Psychology might aim to enhance positive emotions, cultivate strengths, foster positive relationships, and instill a sense of purpose and meaning.

Related Articles

Default Nudges: Fake Behavior Change

Default Nudges: Fake Behavior Change

Read Article →
​Here's Why the Loop is Stupid

Here’s Why the Loop is Stupid

Read Article →
How behavioral science can be used to build the perfect brand

How behavioral science can be used to build the perfect brand

Read Article →
The death of behavioral economics

The Death Of Behavioral Economics

Read Article →