The Peak End rule is a heuristic that people use to judge experiences. According to this rule, people judge experienced based on how they felt at the emotional peak and at the end. A more rational way of judging an experience would be to average how one felt across the entire experience. However, according to behavioral economics research, this is not what seems to occur.
What is The Peak End Rule In Behavioral Economics?
Related Behavioral Science Terms
BEHAVIORAL SCIENCE GLOSSARY