In behavioral economics, opportunity cost neglect refers to the tendency of individuals to overlook or undervalue the potential benefits of alternative options when making decisions. This cognitive bias can lead to suboptimal decision-making by causing individuals to focus primarily on the immediate costs and benefits of a single option, without fully considering the potential value of forgone alternatives.
The concept of opportunity cost neglect has its roots in research on decision-making, judgment, and resource allocation in psychology and economics, which has explored the factors that shape people’s consideration of trade-offs and the costs of forgone options. It has been adopted by behavioral economists to help explain deviations from traditional rational choice models and to emphasize the importance of understanding the psychological factors that influence decision-making processes.
Opportunity cost neglect has significant implications for various domains, including personal finance, consumer behavior, and public policy. By understanding the influence of opportunity cost neglect on decision-making, decision-makers can design interventions and policies that effectively account for this bias and promote more rational choices. For example, providing clear information about the potential benefits of alternative options, using decision aids that explicitly highlight trade-offs, or encouraging individuals to consider the long-term implications of their choices can help mitigate the impact of opportunity cost neglect and encourage more optimal decision-making. Similarly, businesses and policymakers can leverage insights from research on opportunity cost neglect to design marketing strategies, communication approaches, or policies that consider the psychological factors influencing consumer choices and behavior.