What is Moderation analysis In Behavioral Science?

What is Moderation analysis?

Moderation analysis is the statistical procedure for testing whether the effect of one variable on another varies across levels of a third variable. It typically tests an interaction effect in regression or ANOVA.

How it works

The analysis includes the independent variable, the moderator, and their interaction term. A significant interaction indicates moderation: the effect of X on Y differs depending on the level of M. The interaction can be probed using simple slopes analysis, which tests the effect of X on Y at specific levels of M (e.g., low, medium, high). Johnson-Neyman analysis identifies the exact range of the moderator for which the effect is significant.

Applied example

A company tests whether a new training program improves sales performance. Moderation analysis reveals a significant interaction with experience level: the program boosts sales for new hires but not for experienced salespeople. This finding saves the company from mandating training that is unnecessary for experienced staff.

Why it matters

Moderation analysis enables precision in intervention delivery by identifying which subgroups benefit most, transforming blanket interventions into targeted ones.

Sources and further reading

Related Articles

Default Nudges: Fake Behavior Change

Default Nudges: Fake Behavior Change

Read Article →
​Here's Why the Loop is Stupid

​Here’s Why the Loop is Stupid

Read Article →
How behavioral science can be used to build the perfect brand

How behavioral science can be used to build the perfect brand

Read Article →
The death of behavioral economics

The Death Of Behavioral Economics

Read Article →