Glossary
Microcopy
What is microcopy?
Microcopy consists of the small pieces of text throughout a product interface that guide users through interactions: button labels, form field instructions, error messages, tooltips, confirmation dialogs, and empty state text.
How it works
Microcopy helps users understand controls, requirements and the next step. Useful wording is clear, specific and accurate. Reassurance about privacy, payment or commitments must match the product’s actual terms and behavior. The best length and tone depend on context.
Applied example
A trial form could replace “Submit” with “Start free trial” and explain any payment requirement nearby. A password error can tell the user “Your password must include a number” instead of “An error occurred.” Both changes give the person information they need at that moment; testing can show whether they reduce confusion.
Why it matters
Microcopy supports decisions within an interface. It works with layout, controls and longer explanations, rather than replacing them.
Evidence note: Taylor Dykes: Short text supports interaction but cannot convey every necessary detail.