Intrinsic motivation is a type of motivation that is driven by personal interest, enjoyment, or satisfaction. It is the desire to engage in an activity for its own sake, rather than for some external reward or incentive. Intrinsic motivation is thought to be a more enduring and satisfying form of motivation than extrinsic motivation, which is motivated by external rewards or incentives. Intrinsic motivation is important in many areas of life, including education, work, and leisure. It is often associated with high levels of creativity, curiosity, and engagement. Intrinsic motivation can be promoted through a variety of means, such as providing opportunities for choice and autonomy, fostering a sense of competence and mastery, and creating a supportive and challenging environment.