What Is Identity Priming In Behavioral Economics?

Identity priming is a phenomenon in which a person’s behavior is influenced by the activation of their self-identity or social identity. This can happen in a variety of ways, such as through subtle cues in the environment or through direct messages that are intended to activate a person’s self-identity. For example, if a person sees a sign that says “Support your local community,” this might activate their social identity as a member of that community and lead them to behave in a way that is consistent with that identity. Identity priming can be a powerful tool for influencing behavior, and it is often used in marketing and other contexts to encourage people to make specific choices or take specific actions.

Related Behavioral Economics Terms