What is A Core Value In Behavioral Science?

Core values are the fundamental beliefs, principles, and ideals that guide an individual’s or organization’s decision-making process, actions, and overall behavior. These values serve as the foundation for personal and collective identity, shaping the way people view themselves, others, and the world around them. Core values are deeply ingrained in an individual’s or organization’s culture and act as a compass, providing direction and guidance in various situations and enabling consistent and ethical decision-making.

Core values can vary greatly among individuals and organizations, reflecting diverse perspectives, cultural backgrounds, and experiences. Some common core values include integrity, honesty, respect, responsibility, compassion, and justice. However, it is essential to recognize that core values are unique to each person or organization and can evolve over time as circumstances change or new experiences and insights are gained.

Core values in behavioral science

In the context of behavioral science, core values play a significant role in shaping human behavior, motivation, and decision-making. They can influence various aspects of an individual’s life, such as:

Goal setting and prioritization

Core values help individuals determine what is truly important to them, guiding the process of setting goals and prioritizing actions that align with their values.

Moral and ethical decision-making

Core values serve as a moral compass, guiding individuals in making ethical decisions and navigating complex moral dilemmas.

Emotional well-being

Living in alignment with one’s core values can contribute to increased happiness, satisfaction, and emotional well-being, as individuals experience a greater sense of purpose and meaning in their lives.


Core values can shape the way individuals interact with others, influencing their choice of friends, partners, and social groups, as well as the quality of their interpersonal relationships.

Organizational culture

In organizations, core values help define the culture, guiding policies, practices, and decision-making processes. A strong alignment between an organization’s core values and employees’ personal values can lead to increased employee satisfaction, commitment, and performance.

Identifying and understanding one’s core values can be a transformative process, enabling individuals to make more intentional decisions, develop healthier relationships, and experience a greater sense of meaning and purpose in their lives. In organizations, clear articulation and consistent application of core values can contribute to a positive work environment, increased employee engagement, and overall success.

Related Articles

Default Nudges: Fake Behavior Change

Default Nudges: Fake Behavior Change

Read Article →
​Here's Why the Loop is Stupid

​Here’s Why the Loop is Stupid

Read Article →
How behavioral science can be used to build the perfect brand

How behavioral science can be used to build the perfect brand

Read Article →
The death of behavioral economics

The Death Of Behavioral Economics

Read Article →