What Is The COM-B Model In Behavioral Design?

Behavior Matching is a behavior change approach developed by Jason Hreha.

The purpose of behavior matching is to facilitate behavior change by helping individuals adopt new habits or behaviors that are in line with their personalities, needs, goals, talents, preferences, and life situations. This approach recognizes that a one-size-fits-all solution is not effective for everyone, and personalizing behavior change strategies can lead to better and more sustainable results.

Behavior matching works by identifying the individual’s unique characteristics, preferences, and circumstances, and then choosing an optimal behavior based on these variables. This involves assessing the person’s strengths, weaknesses, likes, dislikes, and other relevant factors to choose a behavior that they are likely to form a habit around.

By aligning new habits or behaviors with the individual’s personality and life situation, behavior matching makes it easier for the person to adopt and maintain the desired changes. This approach can be applied to various areas, such as health and wellness, personal development, and professional growth, by helping people create sustainable changes that are better suited to their unique circumstances and preferences, ultimately leading to improved outcomes and overall well-being.

Behavior Matching also works for group or large scale behavior change efforts.

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