Anthropomorphism is the attribution of human characteristics or behavior to non-human entities, such as animals, objects, or natural phenomena. In behavioral economics, anthropomorphism can refer to the tendency for people to view economic agents, such as firms or markets, as if they were human beings with their own intentions, beliefs, and emotions. This can lead to misunderstandings and errors in decision-making, as people may not accurately understand the behavior of these agents and may make decisions based on incorrect assumptions about their motivations or beliefs. To avoid anthropomorphism in behavioral economics, it is important to recognize that economic agents are not human and to carefully evaluate their behavior based on objective data rather than attributing human characteristics to them.
