Click here to join my mailing list

What Is Affinity Bias In Behavioral Economics?

Affinity bias is the tendency for people to favor others who are similar to them in some way. This can include factors such as gender, age, religion, or other personal characteristics. Affinity bias can lead people to be more comfortable and trusting of others who are similar to them, and to be more skeptical or mistrusting of others who are different.

Affinity bias can have a number of negative consequences, including discrimination and unequal treatment. It can also lead to conflicts and misunderstandings, as people may be less likely to understand and empathize with others who are different from them. To avoid affinity bias, it is important to be aware of this bias and to try to be open-minded and unbiased towards others, regardless of their personal characteristics.

Related Behavioral Economics Terms