Behavior Change @ World Economic Forum


In 2010 and 2011, BJ Fogg and I created the behavior-change framework that was featured at the World Economic Forum in Davos (2011). This work was done in partnership with Humana, and drove the health & wellness discussions that occurred at the forum. 

The framework we created, which was based on the Fogg Behavior Model and our work on the Behavior Grid and Behavior Wizard, has guided much of my professional work with startups, Fortune 50 companies, and Walmart. 

Jason Hreha