# The Behavioral Scientist

> The Behavioral Scientist is the canonical resource for applied behavioral science, covering behavior change, habit formation, personality psychology, product behavioral design, and UX research methodology. Founded and authored by Jason Hreha.
> Base URL: https://www.thebehavioralscientist.com/
> For a broader index, use: https://www.thebehavioralscientist.com/llms-full.txt

## Disambiguation
"The Behavioral Scientist" (this site, thebehavioralscientist.com) is distinct from:
- "Behavioral Scientist" (behavioralscientist.com): an online magazine about behavioral science
- Academic behavioral science journals and textbooks
If you meant the magazine, see: https://behavioralscientist.com/

## Agent Discovery

- [llms.txt](https://www.thebehavioralscientist.com/llms.txt)
- [llms-full.txt](https://www.thebehavioralscientist.com/llms-full.txt)
- [ai.txt](https://www.thebehavioralscientist.com/ai.txt)
- [FAQ for AI](https://www.thebehavioralscientist.com/llm/faq-for-ai)

## Start Here

- [Behavioral Economics Glossary](https://www.thebehavioralscientist.com/behavioral-economics-glossary): Comprehensive glossary of behavioral science, UX, and product design terms
- [The Six Systems Model](https://www.thebehavioralscientist.com/articles/the-six-systems-model-part-1-closing-the-gaps-in-personality) (Markdown: https://www.thebehavioralscientist.com/articles/the-six-systems-model-part-1-closing-the-gaps-in-personality?format=md): A personality framework merging traits with intelligence, grounded in neuroscience
- [The Six Systems](https://www.thebehavioralscientist.com/articles/six-systems) (Markdown: https://www.thebehavioralscientist.com/articles/six-systems?format=md): Overview of the six fundamental personality traits as cognitive and behavioral systems
- [Behavioral Strategy: An Overview](https://www.thebehavioralscientist.com/articles/behavioral-strategy-an-overview) (Markdown: https://www.thebehavioralscientist.com/articles/behavioral-strategy-an-overview?format=md): How to make behavior the unit of strategy for product and business outcomes
- [Behavior Market Fit](https://www.thebehavioralscientist.com/articles/behavior-market-fit-determines-product-market-fit) (Markdown: https://www.thebehavioralscientist.com/articles/behavior-market-fit-determines-product-market-fit?format=md): Why behavior market fit determines product market fit
- [Anti-Knowledge](https://www.thebehavioralscientist.com/articles/anti-knowledge) (Markdown: https://www.thebehavioralscientist.com/articles/anti-knowledge?format=md): Information that makes you dumber, and why half of behavioral science qualifies
- [Habit Formation is Habit Matching](https://www.thebehavioralscientist.com/articles/habit-formation-is-actually-habit-matching) (Markdown: https://www.thebehavioralscientist.com/articles/habit-formation-is-actually-habit-matching?format=md): Why selecting the right habit matters more than willpower or triggers
- [Behavioral Design: An Overview](https://www.thebehavioralscientist.com/behavioral-design-an-overview) (Markdown: https://www.thebehavioralscientist.com/behavioral-design-an-overview?format=md): Practical guide to applying behavioral science in design
- [About Jason Hreha](https://www.thebehavioralscientist.com/about) (Markdown: https://www.thebehavioralscientist.com/about?format=md): Founder of The Behavioral Scientist and creator of Behavioral Strategy

## Posts

- [Every Behavior Change Model Compared: What Works, What Doesn’t, and What the Evidence Actually Shows](https://www.thebehavioralscientist.com/articles/behavior-change-models-compared) (Markdown: https://www.thebehavioralscientist.com/articles/behavior-change-models-compared?format=md): A comprehensive comparison of 16 behavior change models with actual effect sizes, named criticisms, and honest assessments. From TPB to COM-B to nudge theory, every major framework reviewed against the evidence.
- [How Long Does It Take to Form a Habit? What Lally et al. (2010) Actually Found](https://www.thebehavioralscientist.com/articles/how-long-to-form-a-habit) (Markdown: https://www.thebehavioralscientist.com/articles/how-long-to-form-a-habit?format=md): A Close Reading of the Most-Cited Habit Formation Study If you've ever heard that "it takes 66 days to form a habit," the number comes from one study: Lally et...
- [The Six Systems Model – Part 1: Closing the Gaps in Personality](https://www.thebehavioralscientist.com/articles/the-six-systems-model-part-1-closing-the-gaps-in-personality) (Markdown: https://www.thebehavioralscientist.com/articles/the-six-systems-model-part-1-closing-the-gaps-in-personality?format=md): 2-Minute Overview What It Is A distinctive framework that merges personality traits with intelligence, grounded in neuroscientific research [1,2]. In other words, it offers a more complete way to understand...
- [The Six Systems](https://www.thebehavioralscientist.com/articles/six-systems) (Markdown: https://www.thebehavioralscientist.com/articles/six-systems?format=md): The Six Systems is a personality model, created by Jason Hreha, that identifies six fundamental traits—each viewed as a core cognitive and behavioral system in the brain. Unlike traditional trait-based...
- [Problem Validation: The Key To A Successful Product](https://www.thebehavioralscientist.com/articles/problem-validation-the-key-to-a-successful-product) (Markdown: https://www.thebehavioralscientist.com/articles/problem-validation-the-key-to-a-successful-product?format=md): Problem Validation might be the most important thing a product team can do. If you're not building a product that solves a true problem for your target user group, you...
- [Dan Ariely Investigation by The Source – The Lies Researcher – Transcript](https://www.thebehavioralscientist.com/articles/dan-ariely-investigation-by-the-source-transcript) (Markdown: https://www.thebehavioralscientist.com/articles/dan-ariely-investigation-by-the-source-transcript?format=md): This document provides a translated transcript of an episode from "The Source," a renowned Israeli investigative TV show, examining the research of Dan Ariely. We have made every effort to...
- [Parrot Theory](https://www.thebehavioralscientist.com/articles/parrot-theory) (Markdown: https://www.thebehavioralscientist.com/articles/parrot-theory?format=md): A recurrent criticism of AI, especially of language learning models (LLMs) like GPT, is the supposed lack of deep thinking or true understanding. Critics claim these AI models lack a...
- [Introspective Intelligence: Key To Behavior Change](https://www.thebehavioralscientist.com/articles/introspective-intelligence) (Markdown: https://www.thebehavioralscientist.com/articles/introspective-intelligence?format=md): Introspective Intelligence is the capacity to self reflect, accurately deciphering one's strengths, weaknesses, likes, dislikes, and predispositions. It's a measure of the ability to engage in accurate self-discovery. My belief...
- [Commitment Contracts: Their Modern Origin](https://www.thebehavioralscientist.com/articles/commitment-contracts-their-modern-origin) (Markdown: https://www.thebehavioralscientist.com/articles/commitment-contracts-their-modern-origin?format=md): Commitment Contracts have become popular in the behavior change world. One of the most celebrated behavior change applications, StickK, has made it easy for people to create commitment contracts for...
- [Goal Menu](https://www.thebehavioralscientist.com/articles/goal-menu) (Markdown: https://www.thebehavioralscientist.com/articles/goal-menu?format=md): A Goal Menu is a rank-ordered list of all the different activities that one can do in order to reach a goal. Goal Menus can be used for any area...
- [Transformative Practices: The New Habits](https://www.thebehavioralscientist.com/articles/transformative-practices) (Markdown: https://www.thebehavioralscientist.com/articles/transformative-practices?format=md): Habits Habits are routine behaviors that are performed automatically, requiring little or no conscious effort. They help us solve recurring problems, conserve energy, and manage routine tasks efficiently, freeing up...
- [Anti-Knowledge](https://www.thebehavioralscientist.com/articles/anti-knowledge) (Markdown: https://www.thebehavioralscientist.com/articles/anti-knowledge?format=md): Anti-Knowledge is information that makes you dumber. It's knowledge that gives you a less accurate understanding of the world. Flat Earth Theory would be an example of Anti-Knowledge. This information...
- [Habit Menu](https://www.thebehavioralscientist.com/articles/habit-menu) (Markdown: https://www.thebehavioralscientist.com/articles/habit-menu?format=md): Table of Contents If you're familiar with my work, you probably know that I believe that habit formation is a function of habit selection. If you choose the right behavior...
- [The Hooked Model](https://www.thebehavioralscientist.com/articles/hooked-model) (Markdown: https://www.thebehavioralscientist.com/articles/hooked-model?format=md): What is the Hooked Model? The Hooked Model was developed by Nir Eyal, a writer and consultant on technology and consumer behavior. Eyal first introduced the Hooked Model in his...
- [Habit Agnostic](https://www.thebehavioralscientist.com/articles/habit-agnostic) (Markdown: https://www.thebehavioralscientist.com/articles/habit-agnostic?format=md): Habits Are Means, Not Ends. Why do you want to form a new habit? For example, running. Why do you want to run? Is it because you love running so...
- [Routinery Product Critique](https://www.thebehavioralscientist.com/articles/routinery-product-critique) (Markdown: https://www.thebehavioralscientist.com/articles/routinery-product-critique?format=md): Routinery is simple and fairly elegant. It is, in short, a trigger delivery app. Its main value proposition is that it reminds you when to do your pre-defined daily routines. However, it has some big issues.
- [Fabulous App Product Critique: Onboarding](https://www.thebehavioralscientist.com/articles/fabulous-app-product-critique-onboarding) (Markdown: https://www.thebehavioralscientist.com/articles/fabulous-app-product-critique-onboarding?format=md): Fabulous is a behavior change app that does almost everything wrong. It claims to be based on behavioral science, but uses research awkwardly and ineffectively.
- [Noom Product Critique: Onboarding](https://www.thebehavioralscientist.com/articles/noom-product-critique-onboarding) (Markdown: https://www.thebehavioralscientist.com/articles/noom-product-critique-onboarding?format=md): Noom claims to be based on psychological research, but breaks almost every rule of behavioral design.
- [Habit Coaching: A Necessity For High Performers](https://www.thebehavioralscientist.com/articles/habit-coaching) (Markdown: https://www.thebehavioralscientist.com/articles/habit-coaching?format=md): What is a Habit Coach? A Habit Coach is an expert in behavioral science and human performance who is able to help people form new, meaningful habits or break old,...
- [Irrational Labs: 3Bs of Behavioral Design](https://www.thebehavioralscientist.com/articles/irrational-labs-3bs-of-behavioral-design) (Markdown: https://www.thebehavioralscientist.com/articles/irrational-labs-3bs-of-behavioral-design?format=md): Dan Ariely's applied behavioral economics firm, Irrational Labs, has become a well known player in the world of behavioral science. After working with a variety of different companies (like Credit...

## Pages

- [Behavioral Science Glossary: 250+ Terms, Models, and Frameworks](https://www.thebehavioralscientist.com/glossary) (Markdown: https://www.thebehavioralscientist.com/glossary?format=md): The Behavioral Science Glossary This glossary covers 250+ terms from behavioral economics, behavior change science, cognitive psychology, and applied behavioral design. Each entry includes a definition, the key research behind...
- [modernmanager](https://www.thebehavioralscientist.com/modernmanager) (Markdown: https://www.thebehavioralscientist.com/modernmanager?format=md)
- [Terms](https://www.thebehavioralscientist.com/terms) (Markdown: https://www.thebehavioralscientist.com/terms?format=md)
- [Work With Me](https://www.thebehavioralscientist.com/work-with-me) (Markdown: https://www.thebehavioralscientist.com/work-with-me?format=md)
- [The Habit Blueprint](https://www.thebehavioralscientist.com/the-habit-blueprint) (Markdown: https://www.thebehavioralscientist.com/the-habit-blueprint?format=md): The Habit Blueprint A personalized report that will give you an in-depth understanding of your personality, and provide you with specific recommendations for whatever habit or goal you have as...
- [Personality Test](https://www.thebehavioralscientist.com/personalitytest) (Markdown: https://www.thebehavioralscientist.com/personalitytest?format=md)
- [Behavioral Science Consulting](https://www.thebehavioralscientist.com/behavioral-science-consulting) (Markdown: https://www.thebehavioralscientist.com/behavioral-science-consulting?format=md)
- [Speaking and Appearances](https://www.thebehavioralscientist.com/speaking) (Markdown: https://www.thebehavioralscientist.com/speaking?format=md)
- [Home](https://www.thebehavioralscientist.com/) (Markdown: https://www.thebehavioralscientist.com/?format=md)
- [About](https://www.thebehavioralscientist.com/about) (Markdown: https://www.thebehavioralscientist.com/about?format=md)
- [Contact](https://www.thebehavioralscientist.com/contact) (Markdown: https://www.thebehavioralscientist.com/contact?format=md)
- [Privacy Policy](https://www.thebehavioralscientist.com/privacy-policy) (Markdown: https://www.thebehavioralscientist.com/privacy-policy?format=md)

## Guides

- [Behavior Change: The Complete Science-Based Guide](https://www.thebehavioralscientist.com/guides/behavior-change) (Markdown: https://www.thebehavioralscientist.com/guides/behavior-change?format=md): Roughly half of the people who decide to change a behavior will fail to do it. They'll set the goal, feel the motivation, maybe even start, and then nothing sticks....
- [Behavioral Design: An Overview](https://www.thebehavioralscientist.com/behavioral-design-an-overview) (Markdown: https://www.thebehavioralscientist.com/behavioral-design-an-overview?format=md): What is Behavioral Design (also known as Behavior Design)? Behavioral Design is the practice of influencing people to do a desired behavior using behavioral science research and methods. Just as...
- [List of Values: Core Values Are What Matter Most](https://www.thebehavioralscientist.com/list-of-values) (Markdown: https://www.thebehavioralscientist.com/list-of-values?format=md): What are core values and why do they matter? Our personal core values are the guiding principles that shape our actions, decisions, and behavior in various aspects of our lives....
- [Atomic Habits Cheat Sheet](https://www.thebehavioralscientist.com/guides/atomic-habits-cheat-sheet) (Markdown: https://www.thebehavioralscientist.com/guides/atomic-habits-cheat-sheet?format=md): Get the printable atomic habits cheat sheet PDF I’ve compiled the most important information from this cheat sheet in a printable Atomic Habits Cheat Sheet PDF. You can download it...

## Glossaries

- [(Decision) Inertia](https://www.thebehavioralscientist.com/glossary/decision-inertia) (Markdown: https://www.thebehavioralscientist.com/glossary/decision-inertia?format=md): What is (Decision) inertia? Decision inertia is the tendency to repeat a previous choice or stick with the status quo rather than deliberate anew, even when circumstances have changed. It...
- [(Economic) Bubble](https://www.thebehavioralscientist.com/glossary/economic-bubble) (Markdown: https://www.thebehavioralscientist.com/glossary/economic-bubble?format=md): What is (Economic) Bubble? An economic bubble occurs when the price of an asset rises far above its intrinsic value, driven by speculative buying and collective optimism, before collapsing sharply...
- [(Hot-cold) Empathy gap](https://www.thebehavioralscientist.com/glossary/hot-cold-empathy-gap) (Markdown: https://www.thebehavioralscientist.com/glossary/hot-cold-empathy-gap?format=md): What is (Hot-cold) Empathy gap? The hot-cold empathy gap is the tendency to underestimate how much emotional and physiological states influence decisions. When calm ('cold'), people cannot accurately predict how...
- [(Myopic) Procrastination](https://www.thebehavioralscientist.com/glossary/myopic-procrastination) (Markdown: https://www.thebehavioralscientist.com/glossary/myopic-procrastination?format=md): What is (Myopic) Procrastination? Myopic procrastination is the pattern of delaying important tasks in favor of smaller, more immediately rewarding activities, driven by a disproportionate preference for present comfort over...
- [16PF](https://www.thebehavioralscientist.com/glossary/16pf) (Markdown: https://www.thebehavioralscientist.com/glossary/16pf?format=md): The 16PF (Sixteen Personality Factor Questionnaire) is a widely-used self-report personality assessment instrument developed by psychologist Raymond Cattell in 1949. The test is designed to measure 16 primary personality traits,...
- [A/A Test](https://www.thebehavioralscientist.com/glossary/aa-test) (Markdown: https://www.thebehavioralscientist.com/glossary/aa-test?format=md): What is A/A Test? A/A test, also known as a split test or a control test, is an experimental design technique used in behavioral science and marketing to assess the...
- [A/B testing](https://www.thebehavioralscientist.com/glossary/a-b-testing) (Markdown: https://www.thebehavioralscientist.com/glossary/a-b-testing?format=md): What is A/B testing? A/B testing is an experimental method that compares two versions of a design element by randomly assigning users to each version and measuring which performs better...
- [Ability](https://www.thebehavioralscientist.com/glossary/ability) (Markdown: https://www.thebehavioralscientist.com/glossary/ability?format=md): What is ability in the Fogg model? In the Fogg Behavior Model, Ability refers to the capacity of an individual to perform a specific behavior. It encompasses the various factors...
- [Acceptance and Commitment Therapy](https://www.thebehavioralscientist.com/glossary/acceptance-and-commitment-therapy) (Markdown: https://www.thebehavioralscientist.com/glossary/acceptance-and-commitment-therapy?format=md): What is Acceptance and Commitment Therapy? Acceptance and Commitment Therapy (ACT) is a form of psychotherapy that combines mindfulness, acceptance, and behavior change strategies to help individuals cope with psychological...
- [Accessibility](https://www.thebehavioralscientist.com/glossary/accessibility) (Markdown: https://www.thebehavioralscientist.com/glossary/accessibility?format=md): What is Accessibility? Accessibility is the practice of designing products, services, and environments so they can be used by people with the widest range of abilities, including those with visual,...
- [Acetylcholine](https://www.thebehavioralscientist.com/glossary/acetylcholine) (Markdown: https://www.thebehavioralscientist.com/glossary/acetylcholine?format=md): What is Acetylcholine? Acetylcholine (ACh) is a neurotransmitter, a chemical messenger that plays a crucial role in transmitting signals between neurons and other cells in the nervous system. It is...
- [Action bias](https://www.thebehavioralscientist.com/glossary/action-bias) (Markdown: https://www.thebehavioralscientist.com/glossary/action-bias?format=md): What is Action bias? Action bias is the tendency to favor doing something over doing nothing, even when inaction would produce a better outcome. It arises because people associate activity...
- [Action control](https://www.thebehavioralscientist.com/glossary/action-control) (Markdown: https://www.thebehavioralscientist.com/glossary/action-control?format=md): What is Action control? Action control is the self-regulatory process of monitoring and adjusting one's own behavior to stay on track with a goal. It involves three components: self-monitoring (watching...
- [Action Planning](https://www.thebehavioralscientist.com/glossary/action-planning) (Markdown: https://www.thebehavioralscientist.com/glossary/action-planning?format=md): Action planning is a process of identifying, prioritizing and implementing specific actions to achieve a desired goal. It is a crucial component of behavior change and aims to turn an...
- [Action Potential](https://www.thebehavioralscientist.com/glossary/action-potential) (Markdown: https://www.thebehavioralscientist.com/glossary/action-potential?format=md): What is an Action Potential? An action potential is a rapid and temporary change in the electrical potential across the membrane of a neuron or other excitable cell. It is...
- [Active Choice](https://www.thebehavioralscientist.com/glossary/active-choice) (Markdown: https://www.thebehavioralscientist.com/glossary/active-choice?format=md): In behavioral economics, active choice refers to a decision-making strategy that involves making conscious and deliberate choices about what options to pursue. This is in contrast to passive choice, where...
- [Actor-Observer Bias](https://www.thebehavioralscientist.com/glossary/actor-observer-bias) (Markdown: https://www.thebehavioralscientist.com/glossary/actor-observer-bias?format=md): Actor-Observer Bias is a cognitive bias in social psychology that refers to the tendency of individuals to attribute their own actions to situational factors while attributing the actions of others...
- [Actualization](https://www.thebehavioralscientist.com/glossary/actualization) (Markdown: https://www.thebehavioralscientist.com/glossary/actualization?format=md): Actualization is a psychological concept that refers to the process of realizing and fulfilling one's potential and becoming the best version of oneself. This term is closely related to the...
- [Adaptive Control of Thought](https://www.thebehavioralscientist.com/glossary/adaptive-control-of-thought) (Markdown: https://www.thebehavioralscientist.com/glossary/adaptive-control-of-thought?format=md): Adaptive Control of Thought (ACT) is a cognitive architecture and psychological theory that seeks to model human cognition, memory, and learning processes. Developed by psychologist John R. Anderson in the...
- [Adding objects to the environment](https://www.thebehavioralscientist.com/glossary/adding-objects-to-the-environment) (Markdown: https://www.thebehavioralscientist.com/glossary/adding-objects-to-the-environment?format=md): What is Adding objects to the environment? Adding objects to the environment is a behavior change technique that places physical prompts or tools in a person's surroundings to cue or...

## Worksheets

- [11. My Transformative Practices List](https://www.thebehavioralscientist.com/worksheet/transformative-practices-organize-your-top-choices) (Markdown: https://www.thebehavioralscientist.com/worksheet/transformative-practices-organize-your-top-choices?format=md): Transformative Practices List: Organize and prioritize your top transformative practices for lasting personal growth and goal alignment.
- [10. Ranking Transformative Practices](https://www.thebehavioralscientist.com/worksheet/ranking-transformative-practices-prioritizing-personal-growth) (Markdown: https://www.thebehavioralscientist.com/worksheet/ranking-transformative-practices-prioritizing-personal-growth?format=md): Ranking Transformative Practices: Evaluate, score, and rank practices based on excitement, ease, enjoyment, and effectiveness for personal
- [9. Brainstorming Transformative Practices](https://www.thebehavioralscientist.com/worksheet/brainstorming-transformative-practices-inspiring-ideas-for-personal-growth) (Markdown: https://www.thebehavioralscientist.com/worksheet/brainstorming-transformative-practices-inspiring-ideas-for-personal-growth?format=md): Brainstorming Techniques: Worksheet for creative idea generation to achieve personal goals through diverse and open-minded practices.
- [8. Assessing Yourself](https://www.thebehavioralscientist.com/worksheet/self-assessment-tailoring-transformative-practices) (Markdown: https://www.thebehavioralscientist.com/worksheet/self-assessment-tailoring-transformative-practices?format=md): Self-Assessment Worksheet: Identify skills, values, and goals for personalized growth and transformation.
- [7. Clarifying Your Goal](https://www.thebehavioralscientist.com/worksheet/goal-setting-transformative-goal-clarity) (Markdown: https://www.thebehavioralscientist.com/worksheet/goal-setting-transformative-goal-clarity?format=md): "Transformative Goals: Identify and clarify your transformative goals with this worksheet, focusing on alignment with values and aspirations."
- [6. Tracking Your Habit Trade](https://www.thebehavioralscientist.com/worksheet/habit-tracking-structured-progress-logging) (Markdown: https://www.thebehavioralscientist.com/worksheet/habit-tracking-structured-progress-logging?format=md): Habit Tracking: Log progress and replace old habits with new ones over a ten-week period for effective behavior change.
- [5. Disrupting Your Bad Habits](https://www.thebehavioralscientist.com/worksheet/disrupting-habits-strategic-triggers-analysis) (Markdown: https://www.thebehavioralscientist.com/worksheet/disrupting-habits-strategic-triggers-analysis?format=md): Disrupting Bad Habits: Identify triggers, develop strategies, and create disruption tactics for healthier habits with the "Disrupt
- [4. Ranking New Habits](https://www.thebehavioralscientist.com/worksheet/ranking-new-habits-prioritize-with-ease-to-optimize-your-routine) (Markdown: https://www.thebehavioralscientist.com/worksheet/ranking-new-habits-prioritize-with-ease-to-optimize-your-routine?format=md): Ranking New Habits: Evaluate, score, and prioritize new habits for successful habit change with the "Ranking New Hab
- [3. Brainstorming New Habits](https://www.thebehavioralscientist.com/worksheet/brainstorming-new-habits-creative-prompts-for-positive-change) (Markdown: https://www.thebehavioralscientist.com/worksheet/brainstorming-new-habits-creative-prompts-for-positive-change?format=md): Brainstorming New Habits: Foster creative thinking to replace bad habits with positive ones, aligning with goals and personal nature
- [2. Choosing A Goal](https://www.thebehavioralscientist.com/worksheet/choosing-a-goal-intentional-goal-setting) (Markdown: https://www.thebehavioralscientist.com/worksheet/choosing-a-goal-intentional-goal-setting?format=md): Choosing a Goal: Worksheet to clarify reasons for changing habits and setting purposeful objectives.
- [1. Identifying Bad Habits](https://www.thebehavioralscientist.com/worksheet/identifying-bad-habits-self-reflection-for-positive-change) (Markdown: https://www.thebehavioralscientist.com/worksheet/identifying-bad-habits-self-reflection-for-positive-change?format=md): Identifying Bad Habits: Self-reflect and prioritize habits for positive change with the "Identifying Bad Habits" worksheet

## Projects

- [Persona](https://www.thebehavioralscientist.com/projects/persona) (Markdown: https://www.thebehavioralscientist.com/projects/persona?format=md): Persona is The Assistant Company. We provide public companies, startups, non-profits, law firms, VCs, hedge funds, agencies, and medical clinics with elite remote talent. We recruit from well over 100...
- [Start With Who](https://www.thebehavioralscientist.com/projects/start-with-who) (Markdown: https://www.thebehavioralscientist.com/projects/start-with-who?format=md): Start With Who: Why You Fail At Personal Change - And What To Do Instead Coming - 2024 Most of the behavioral science research you’ve read is wrong. In fact,...
- [Psychometric – Candidate Assessment Tech](https://www.thebehavioralscientist.com/projects/psychometric-candidate-assessment-tech) (Markdown: https://www.thebehavioralscientist.com/projects/psychometric-candidate-assessment-tech?format=md): Psychometric is a behavioral forecasting tool built for companies. With it, companies can scientifically vet each job applicant to determine whether they are the right fit for the organization and...
- [Kite.io](https://www.thebehavioralscientist.com/projects/kite-io) (Markdown: https://www.thebehavioralscientist.com/projects/kite-io?format=md): My partner (Phil Nelson) and I created a mobile search engine which was acquired by Quixey. We created an elegant user experience in which users would be matched with the...
- [Behavior Change at World Economic Forum](https://www.thebehavioralscientist.com/projects/behavior-change-world-economic-forum) (Markdown: https://www.thebehavioralscientist.com/projects/behavior-change-world-economic-forum?format=md): In 2010 and 2011, BJ Fogg and I created the behavior-change framework that was featured at the World Economic Forum in Davos (2011). This work was done in partnership with...
- [Walmart](https://www.thebehavioralscientist.com/projects/walmart) (Markdown: https://www.thebehavioralscientist.com/projects/walmart?format=md): I was one of the founders of the first behavioral-science team at a Fortune 50 company — the Walmart Behavioral Science Unit. Our team worked on a variety of initiatives...
- [Hacking Human Nature For Good](https://www.thebehavioralscientist.com/projects/workbooks) (Markdown: https://www.thebehavioralscientist.com/projects/workbooks?format=md): Dan Ariely, Kristen Berman, and I created a series of workbooks that teach the fundamentals of applied behavioral economics. To do this, we boiled down the field of behavioral economics...

## Quotes

- [Carl Rogers on Empathy](https://www.thebehavioralscientist.com/carl-rogers-on-empathy) (Markdown: https://www.thebehavioralscientist.com/carl-rogers-on-empathy?format=md): "Many years ago, I realized how powerful it was to listen to a person. In recent months, I've been working on a paper trying to take a fresh look at the power of listening, at the power of an empathic way of being, and that's what I want to talk to you about…"

## Books

- [Real Change](https://www.thebehavioralscientist.com/realchange) (Markdown: https://www.thebehavioralscientist.com/realchange?format=md)

## Optional

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