After the last article, I received the following note...Read More
Over the next four minutes, I'm going to lead you through the process I go through when I'm choosing a behavior for a behavior-change project.
I'll keep things high level since a full explanation would take thousands of words (and would be incredibly boring to most of you).Read More
I'm going to write out a word, and I want you to tell me what pops into your head when you read it.
OK... Ready?Read More
You don't have to be a behavioral scientist to change behavior... but understanding the principles is a huge help if you want to *consistently* change behavior.
It's similar to cooking.
You don't have to be a chef to bust out a delicious meal every once in awhile, but understanding the principles of cooking will make your hit rate a *lot* higher.Read More
"Just keep it simple."
That's probably the most frequent piece of advice that I hear given out in the technology and startup worlds.
It's great advice, too. There's only one problem with it: almost no one knows what simplicity is.Read More
When I first started blogging, I wrote dry information-packed articles.
They had titles like "Behavior Design 101" and were filled with bulleted lists.
I worked hard on these pieces and was convinced that they would blow up.Read More
Today is the day you stopped having rational arguments.
Yep. You heard me.
At the end of this article, you're going to be a slightly different person. You're no longer going to try and reason with friends, family, and coworkers.Read More
Today I want to point out a mistake that plagues the behavioral science world.
Even well-known scientists make this error from time to time.
I'm speaking about the correlation = causation error.Read More
One of the core findings in motivational psychology is that we're driven by meaning.
If we don't see a higher purpose in what we're doing, we sputter to a halt. We're no longer self-propelled. We have to be prodded with carrots and sticks.Read More
Every time I open up LinkedIn, I'm greeted with a photo of one of my connections.
He's always smiling widely, with his arm around some famous (or semi-famous) person.Read More
I want you to pretend that you're the Editor-in-Chief of a science-focused magazine.
You're sitting at your desk one day when you receive two emails.Read More
Repeat after me: If it sounds like magic, it probably is.
"If it sounds like magic, it probably is."
OK. Good.Read More
I've been burnt out.
It might be due to all my traveling.
It might be due to my new workout routine.Read More
I want to answer the most common question I get:
"What should I read to get started in behavior design?"
I don't want to write out a big list of books and articles, though.Read More
About a year ago I went to a Tony Robbins seminar (and I loved it).
The whole thing is one giant party.
Half the time, you're jumping up and down like a maniac to some Pitbull or Calvin Harris songs.Read More
Not too long ago I discovered a fascinating political strategy book.
It's kind of like Sun Tzu's "Art of War", but for those fighting with words and media instead of fists.
The name?Read More
One of the fundamental principles of behavior design is:
To bring people somewhere new, you have to first meet them where they are.
We all have our habits. We all have our ways of thinking about things.Read More
Years ago I learned a fundamental lesson about goals.
I was helping a company create a goal-based social network.
Users would sign up, tell us what they wanted to do, and update their progress on a daily or weekly basis...Read More