If you hire someone who actually knows the literature inside and out, and has gone through it with a critical mind, they’ll be a huge help. However, based on my experience, only 2-5% of the behavioral scientists out there fall into this camp. Most are walking around with laughably bad beliefs and completely inaccurate models of how people operate and why they do what they do.Read More
The other day, I was talking with a friend of mine on the phone.
He wanted to know my thoughts on what I call the "doggie treat solution" to habit formation.
Here's how it works...Read More