Posts tagged behavior change
Why you can't change who you are—only how you behave.

Think of personality traits as behavioral thresholds. Someone who's very neurotic is going to have a lower threshold for worrying. They're going to see more things in the environment as threatening. Someone who's very extraverted is going to have a much lower threshold for talking to new people. They're going to see more opportunities for social engagement as they go through their day.

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​A lot of “behavior change” problems are just health problems in disguise

We know from neuroimaging studies that sleep has a massive impact on a part of the brain called the prefrontal cortex—which sits right above the eyes. It’s in charge of something called “executive function”, the conscious control of our actions and thoughts.

So sleep deprived individuals are going to have a diminished ability to inhibit unwanted thoughts and control their focus of attention.

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Cheaper ways to change (than moving)

After the last article, I received a bunch of stories from readers. Some of you wrote me about your experiences “wiping the slate clean”, while others regaled me with tales of transformation after moving to a new city.

But I also received a couple of notes from people asking me whether there’s a less intense, more cost-effective way of shaking things up and building new habits.

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How one of the best ad campaigns of past 17 years used behavioral science...

You don't have to be a behavioral scientist to change behavior... but understanding the principles is a huge help if you want to *consistently* change behavior.

It's similar to cooking.

You don't have to be a chef to bust out a delicious meal every once in awhile, but understanding the principles of cooking will make your hit rate a *lot* higher.

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