How one of the best ad campaigns of past 17 years used behavioral science...

You don't have to be a behavioral scientist to change behavior... but understanding the principles is a huge help if you want to *consistently* change behavior.

It's similar to cooking.

You don't have to be a chef to bust out a delicious meal every once in awhile, but understanding the principles of cooking will make your hit rate a *lot* higher.

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Why social goals (almost) always fail

Years ago I learned a fundamental lesson about goals.

I was helping a company create a goal-based social network.

Users would sign up, tell us what they wanted to do, and update their progress on a daily or weekly basis...

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Jason Hreha
You can practice pain?

Years ago, I met a psychiatrist who specialized in addiction and chronic pain.

While I learned a number of fascinating things from him, one has really stuck with me all these years.

He told me that, just like anything else, you can practice pain.

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Jason Hreha
Menus are ripe for behavioral science disruption

Yesterday, as I was looking at the menu of a restaurant here in Bentonville, Arkansas, I had a thought: Why don’t restaurants put their most expensive items at the top of the menu?

We know from decades of research that peoples’ perceptions are heavily influenced by the number/price they’re first exposed to in any situation.

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Jason Hreha