A behavior-design lesson from one of the world's top YouTubers...
Are you afraid of missing out? I am.
A few of months ago, I was visiting a friend down in Los Angeles.
We were hanging out at his place, chatting and catching up.
His girlfriend was sitting a few feet away, in the kitchen, watching a YouTube video on her phone.
It was pretty loud, so I asked her what she was looking at.
The Psychological Cocktail that causes you to buy on Black Friday
I've been experiencing a lot of FOMO this holiday season.
For those of you who aren't up to date on the lingo, FOMO means Fear Of Missing Out.
It's a powerful cocktail of cognitive biases.
Why you tend to order the same thing as the person in front of you
I love watching Black Friday videos.
You know the ones I'm talking about.
There are the brawling videos, in which two determined shoppers tackle each other, MMA style, in competition for a Nerf Gun or Xbox.
Why you should stop buying ebooks
You've probably experienced something like this before:
You're waiting in line at a restaurant and trying to figure out what to order. You have a rough idea of what you're going to get, but you're still on the fence.
After deliberating for a few minutes, you realize you're next in line.
Wanting and Liking are different... much different
This is why I have a love-hate relationship with my Kindle...
You see, the other day I came across an interesting study in the Journal of Consumer Research entitled "Digital Goods Are Valued Less Than Physical Goods".
So you want to pick the right behavior...
After the last article, I received the following note...
Make your behaviors attractive
Over the next four minutes, I'm going to lead you through the process I go through when I'm choosing a behavior for a behavior-change project.
I'll keep things high level since a full explanation would take thousands of words (and would be incredibly boring to most of you).
The most valuable behavioral science research you're not using
I'm going to write out a word, and I want you to tell me what pops into your head when you read it.
How one of the best ad campaigns of past 17 years used behavioral science...
Growing up, I was jealous of my buddy Kevin.
He was fearless. You could throw him out of the car in any part of town, and he'd walk up to the first person he saw and start a conversation. Within minutes, he'd have a new friend, and within an hour or so he'd be able to problem-solve his way out of the situation.
I, on the other hand, was a sheepish, fearful guy.
How to make things simple (using behavioral science)
You don't have to be a behavioral scientist to change behavior... but understanding the principles is a huge help if you want to *consistently* change behavior.
It's similar to cooking.
You don't have to be a chef to bust out a delicious meal every once in awhile, but understanding the principles of cooking will make your hit rate a *lot* higher.
Why you have to tell more stories
"Just keep it simple."
That's probably the most frequent piece of advice that I hear given out in the technology and startup worlds.
It's great advice, too. There's only one problem with it: almost no one knows what simplicity is.
The day you stopped having rational arguments
When I first started blogging, I wrote dry information-packed articles.
They had titles like "Behavior Design 101" and were filled with bulleted lists.
I worked hard on these pieces and was convinced that they would blow up.
One of the biggest errors researchers make
Today is the day you stopped having rational arguments.
Yep. You heard me.
At the end of this article, you're going to be a slightly different person. You're no longer going to try and reason with friends, family, and coworkers.
Why you need to escape the office to get your mojo back
Today I want to point out a mistake that plagues the behavioral science world.
Even well-known scientists make this error from time to time.
I'm speaking about the correlation = causation error.
Celebrity selfies are good for business (and your personal brand)
One of the core findings in motivational psychology is that we're driven by meaning.
If we don't see a higher purpose in what we're doing, we sputter to a halt. We're no longer self-propelled. We have to be prodded with carrots and sticks.
Why most of the research you see is biased
Every time I open up LinkedIn, I'm greeted with a photo of one of my connections.
He's always smiling widely, with his arm around some famous (or semi-famous) person.
No. Being exposed to money doesn't make you more selfish
I want you to pretend that you're the Editor-in-Chief of a science-focused magazine.
You're sitting at your desk one day when you receive two emails.
Yes--you can skip a day every now and then
Repeat after me: If it sounds like magic, it probably is.
"If it sounds like magic, it probably is."
The behavior-design checklist
I've been burnt out.
It might be due to all my traveling.
It might be due to my new workout routine.
I want to answer the most common question I get:
"What should I read to get started in behavior design?"
I don't want to write out a big list of books and articles, though.